Content Is Still King: 4 Reasons Why You Need Content Writing Services in 2020

Every year, people always ask, "Is content still king?" It might seem repetitive, but it remains true that the answer is YES! Marketing always evolves and takes different forms, but there’s one thing consistent in every good advertisement: content. From newspapers to social media, content is responsible for catching attention and encouraging people to avail your products and services.

Still not convinced? Here are four reasons why your business still needs content writing services in 2020.

1. Great Content Attracts Traffic

Imagine finding a website with no blog posts, no relevant information, and no clear introduction to the company. Would you be interested in availing their services or even reaching out? Undoubtedly, you will exit the website in a heartbeat. However, if you find a website featuring everything you need to know and more, you will be interested to learn more. Chances are that if you find great content, you will share them with people who also might need it. And the rest is history.

2. Engaging Content Converts Leads to Customers

Traffic is great but what’s next after you’ve got people visiting your website? If you don’t have a good content strategy, you can kiss those visitors goodbye. Aside from creating relevant content, you must know how to communicate with your visitors without "over-selling" your products. Instead, your content must nurture your leads and leave a lasting good impression, enough to gain your visitors’ trust. In addition, give your visitors content that will keep them coming back for more.

One great example is the Headspace blog. Instead of focusing on marketing their application, they chose to give expert advice and facts about sleep and relaxation. By helping people find what they need, Headspace has gained the trust of potential clients, created brand awareness, and earned customer loyalty.

3. Content Helps Websites Rank Better on Google

As a Google user yourself, you would notice that the websites beyond the second page often gets ignored. Look at the study SmartInsights made on clickthrough rates by Google position can prove that the higher the page number, fewer people will likely visit your website:

• First result: 36.4% clickthrough rate
• Second result: 12.5% clickthrough rate
• Third result: 9.5% clickthrough rate

To avoid getting lost in Google search results, create deep and useful content. Google rewards websites with great content that is also SEO-friendly. Slowly but surely, your website will rank better than most competitors.

4. Low Investment, High Return

Content marketing is one of the cheapest available marketing techniques. It might take time, but the effort could be worthwhile in the long term. From website content to social media content, it can help your business not only exist online but also to drive profitable customer action. When done correctly, the results can get explosive! The good news is that finding a reliable content marketer for an affordable price is easy. How? I have the answers for you below.

Where to Find Affordable yet Quality Content Writing Services

Nowadays, content writers are everywhere but great content writers are rare. Don’t settle for just anyone, work with credible writers. Enchanted Ink offers quality content writing services at an incredibly affordable price.

Consultation is free, so let us get started today!