How to reduce cart abandonment for your eCommerce website?

The current pandemic has helped many eCommerce businesses realize the need for better solutions. We have already felt the need for highly responsive eCommerce websites due to high smartphone usage. Most eCommerce businesses are now choosing mobile-first web design. But, if you ask an eCommerce business owner, the real problem lies in the online store cart.

Mobile eCommerce apps and websites have a very high rate of cart abandonment. It is close to 85.65%, which is very high for any business in the current cut-through competition. So, how can you reduce the cart abandonment rate and improve lead to sales conversion on the eCommerce website? Let’s discover some ways to do it.

Exit-Popups:

We have seen how exit-intent popups work well for your clients leaving the website. The same can be used for eCommerce apps and websites too. Here, you don’t need to ask the user for any subscription here. Just a gentle reminder for another look.

As you can see here, eCommerce businesses can personalize communication and rebrand the product. Businesses can get a professional web design company Dallas and create such amazing exit popups.

Save Items Option:

It is essential for your business to have users save products that they intend to buy later. You can hire an expert mobile app development company Dallas to create such features. It’s human psychology that often we take reviews from friends and browse through all the options to choose a product.

So, you need to allow your customers to save their favorite products and come back top them after thorough research.

Lightning Fast Checkouts:

In modern times. The only currency that is worth saving is, " Time". So, you need to savethe time of your consumers by creating lightning-fast checkout pages. Whether you are developing an eCommerce app or a website, the checkout page should be easy to load. The buy now button should be highly responsive as it can make or break the user experience.

Guest Checkout Facility:

Many users or consumers leave your cart because of the tiresome registration process. So, enabling the guest checkout helps your consumers faster purchase. If you need to validate your customers and make it more secure, you can try adding a social media login or registration.

Avoid Hidden Costs:

No one likes to pay more. Most of the consumers will leave an eCommerce website, because of hidden charges. It is important to provide complete details of taxes, shipping charges, and any other hidden charge prior to checkout. There is two major loss to any eCommerce business due to a hidden charge. One is a cart abandoned and even if a person goes through with the hidden cost, he/she will not come back to your online store.

Conclusion:

eCommerce businesses need to understand the importance of cart design and features. Whether you are developing a website from scratch or trying to revamp it. These are the features you should look out for. The potential of a faster checkout page is higher and it provides that scalability that you always wanted. So, what are you eating for? Start your eCommerce growth now!

Webconne8 was founded in the year 2013. We offer website design, web development, Mobile Application Development, E-commerce Solution, CRM System, CMS Solution, and Search Engine Optimization.