Tips To Hire The Best Professional Freelancer Designer

Visual content is a big part of your marketing strategy. It’s your hook and the easiest way to attract the attention of your target market in a big bad world filled with designers and graphics gurus looking to get a foot in the door.

Finding the perfect freelance graphic designer can be overwhelming and downright challenging - what style are you looking for, does the designer you have chosen ‘fit’ your business and, the big one, are they good at what they do and can they showcase your brand in a way that drives business and engages with your target audience.

So, to help you get your money’s worth, we’ve put together our top tips on hiring a freelance graphic designer or bespoke wallpaper designer that’ll "wow" your customers!

Know your goals

What exactly do you wish to achieve when you want to hire the best graphic designers? That question must be asked and answered precisely before you proceed further. To answer the question, you should be clear as to what is the job of the designer. As has been mentioned above, graphic designers create visuals and graphics. For example, if you want a logo design, they will create a visual feel and impression. Do not expect them to do anything else such as web development etc. works.

Search the right places

There are many useful crowdsourcing sites that are dedicated to creating a vast array of graphic designs services. At these sites, you can browse many designer portfolios. You can compare these portfolios for the designers’ styles and skill levels. These sites allow you to invite a designer of your choice to work on your project on the one-to-one basis.

You can locate the designers on sites like Freelance.com, Upwork, and Fiverr. Here also, you have the option to browse the designers’ profiles for comparison. But these sites have millions of designers, which means comparing them itself is a tedious job.

Compare design portfolios

After you visit several platforms in search of the freelance designer in London, now is the time to compare different portfolios. A professional designer will surely upload his/her best works so that potential clients can judge the skills and quality going in the designs. That is the primary purpose of creating a portfolio.

But when browsing for the portfolios, compare different design styles to know which one is the right for your brand identity. You will come to know the designer’s aesthetic and their strong areas of performance.

Know the experience

Experience of a designer matters a lot. It is through many years of working practically on different projects and clients that a designer has a better insight into a design brief. Such professionals instinctively know how to create a new logo that makes sense and conveys the desired business message and values.

Negotiate the price and hire the designer

If your budget for marketing and designing is tight, negotiating over pricing with the designer is extremely crucial. Your small business cannot afford to pay expensive fees to hire a freelance graphic designer for a logo. That does not make sense especially when you can compare many designers for their lower costs.

Also, keep in mind that the pricing will depend on your designer’s skill level, experience, and location. If you are hiring a designer online, the difference in pricing will be huge for a designer from a developed country and a developing country for the same skill level and experience.

Award winning freelance graphic designer based in Kingston, London. With 13 years experience in branding, web design, social media graphics, print graphics, presentations, wallpaper designs, paper sculpture design, and packaging. Get in touch!