Content is the key to success. Reality or Myth?
Posted: Jul 29, 2020
It is commonly said that content is the key to success. As we all know that contents are regarded as the life and blood of digital marketing. You will always need content here. In online marketing, it means if your content on the website is unique and is of good quality then it can improve your website ranking on google. Google loved fresh and unique content. Want to stay in the game you have to write fresh content. Want your business website to rank on Google, write fresh content, and update your website regularly.
POWERFUL WAYS TO IMPROVE YOUR CONTENTS -
Make your content Catchy: Content is not about only writing skills it is all about how effective is it or how much it has influenced the users. Your content should be catchy and it should be influencing in nature. It means you should have that writing skills which can easily do engagement of visitors.
It should be correct in nature: Here correct in nature means the article you are writing should be grammatically correct. It needs to be free of spelling errors. Hemingway or Grammarly are good applications to help you in this regard.
It should follow the basic steps of SEO: It means your content should follow the basic steps of SEO. Basic steps for SEO friendly content are using headline inappropriate manner H1, H2, H3, maintaining keyword density, Length of title, By using the less passive voice in paragraphs, etc. SO these are some basic steps that need to be followed while writing the content.
Long-tail & Short tail keywords: Your content should focus on both long-tail and short-tail keywords. AS both play a critical role in the ranking of a website.
Optimization is the key: before publishing any content you should keep in mind its optimization on both Mobile and desktop. As we can not avoid Mobile's traffic. As for ranking, we need traffic from both the end mobile and desktop
The top priority of Google is its users. Google always aims to provide the best search results to its users. So, if you want to stay in the competition in the long haul. You have to work in accordance with search engine guidelines. Also, in regards to SEO as well. Fresh contents matter. Of course, you should always read different blogs to gain proper insight of a topic. But that does not mean you should copy other's ideas.
This is called plagiarismIn case you are writing plagiarized content then you will always struggle to build your online visibility.
It can also bring bad reputation to your business. Updating your business website with fresh content is always the key to success in online marketing.
Undoubtedly, fresh content can improve your website ranking. But apart from it fresh content can also help you become an authoritative website of your niche. This means your website will get tons of organic traffic from Google regularly.
Last, but not least, CONTENT IS DEFINATELY THE NAME OF THE GAME. Want to master content writing? Join the best digital marketing course in Delhi and learn from industry experts.
My name is Rupa Chaks. I am a content writer and social media strategist. I love writing :)