Here is why law firm should hire an SEO agency

Do you ever come across any law firm pages on social media? Do you even see any Facebook ads, T.V. ads or newspaper ads endorsing and/or being related to any law firm, even bigger ones? That is because digital marketing rarely, if ever, comes across a lawyer or a practitioner’s mind, let alone investing in something such as search engine optimization (SEO).

Whether you are a small firm, a sole practitioner or a big practice, you need clients to represent. Word of mouth and a solid reputation have long proven themselves to be of great importance. One might even think they’re the most crucial factors for a lawyer’s business. But here is the deal, they do not cut it. At least, not like they did before. Lawyers need to adjust to the world we are living in today. At present, substantial growth is more likely to come from targeting the millions of internet and mobile searches conducted each day.

• You get more traffic

So what is the whole deal with SEO? It is plain and simple. SEO generates traffic, and more traffic means more money; in a nutshell, this is why firms need SEO law in this age of technology. But let’s break that down for a second and see exactly what it means. To give you an example, if you are a lawyer who specializes in very rare legal issues and gets to defend bizarre cases, you may stand out from the crowd. You need to showcase that edge of yours, leverage it, and convey it’s advantages to your target audience.

• You cannot do it yourself

SEO may sound like a no-brainer. You think anyone can do it? Well, search engine optimization is considerably more complex than just using keywords. There’s an on and off-site optimization, link building and other analytics to consider. Routine SEO audits and maintenance of the speed of the site are also important keys to success.

Besides, attorney seo marketing will not happen overnight. SEO experts and consulting agencies can help you create your firm’s website. Instead of trying to self-educate yourself on what SEO means and requires, hiring an agency to monitor your site will allow you to focus more on your actual business.

• More return on investment

SEO means generating more traffic, which means generating more money. With SEO, you can attract targeted clients. You can also attract clients who didn’t even realize they needed a lawyer in the first place. When you expand your reach, you expand your audience. By getting ahead of your competitors, SEO gives a high return on your investment.

• Content for lawyers

If you decide to do all the write-ups yourself because writers who are not lawyers would not be well informed on the subject as you are, well, you have to also bear in mind that your readers as well may not be as knowledgeable about the law as you are!

Therefore, you have to make a compromise and let the writers do their business. Lawyer seo writers would know how to optimize your content, without any jargons that would drive your audience away. They will also know how to craft your title and Meta description in an SEO friendly way.