A Platform for the Youth of Tomorrow

In order to train to the best of his/her potential, every footballer needs an inspirational atmosphere. This can be achieved with pragmatic coaching, adequate infrastructure, and a relevant curriculum to follow. Factors like nutrition, mental conditioning, and the like, also add value to how rewarding a training regime is.

Grooming in values such as discipline, work ethic, punctuality, communication, and competitiveness helps churn out quality players. South United is constantly evolving the football curriculum to give individual attention to each player’s potential. Keeping up to date with international best practices is vital to maintaining a quality standard of training.

The primary issue for an aspiring footballer is the limited exposure and access to appropriate infrastructure, quality training, and role models. Such challenges prevent a player from fulfilling their potential which would have enabled them to have a more sustainable career.

The need for creating more synergies within the existing structure has resulted in the different verticals under various niches in sport, such as infrastructure and education. Through these verticals, South United focuses on implementing a sustainable business model to function under.

South United is working hard to implement a scalable, replicable model of functioning in the Indian football industry through its Academy. South United aims to become India’s first self-sustainable Football Club while simultaneously meeting all the regulations and criteria as prescribed by the AIFF. Enlisting the support of the community is vital to this process and it aims to enable both on and off the pitch growth and development of everyone associated with the company. This would further enhance a culture of fostering a successful sporting ecosystem for everyone to thrive in. The ultimate goal is to be a part of the process of developing talented players by providing them with state-of-the-art facilities and serving as a foundation for generations yet to come.

What started off as a few games of recreational football between coaches and students has now become a full-fledged Sports Foundation. The South United Sports Foundation was started in 2012 in Dharavi with the main purpose of providing lesser fortunate students with a safe environment to play and express themselves.

The children from this area are more susceptible to substance abuse, crime, and other bad habits and to help overcome this, SUSF started weekly football training for more than 70 boys and girls in the area. The students, who were between the ages of 5 and 21 years were given kits, equipment, and refreshments as well.

South United believes that every child must be given an aspirational value as a part of our continuous endeavour to ensure the overall development of a child. Hence, in order to give the students more competitive exposure, 22 of these students were selected to form the Development Team. Participation in various tournaments was encouraged for both the Development Team as well as the other students. This interaction was important to boost their confidence as well as give the kids the opportunity to know how much they have accomplished in the sport.

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