Directory Image
This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Privacy Policy.

How to Pack a Punch with Your Writing

Author: SEO Voiceskills
by SEO Voiceskills
Posted: Aug 11, 2020

It’s good to be able to vary your copy style – different styles for different tasks. Deep level service pages or white papers, for example, are a place where people will be looking for detail, and will expect to find copy that lays out your process or explains the nitty gritty of how your products work.

When it comes to blogs, however, it is a different matter. Here you’re after copy that grabs people quickly, and packs a real punch.

So how do you do that?

Address the reader

The quickest way to pack a punch with your copy is to address the reader directly. Putting ‘you’ into whatever you’re writing is your short circuit to making a connection. How do you feel about that? More connected, I’ll bet than if I had written ‘how does the person reading this feel about that?’

Direct from me to you is the shortest way to hit home fast. Imagine your ideal reader, and forget about everything else, just write it to them.

Vary sentence length

Short sentences are another way to keep people moving so quickly through the copy in a way that doesn’t feel like a long hard read. Keep sentences short. That way people won’t drift off. They’ll stick with you.

Of course not every sentence needs to be super short. You want to pack a punch, not make the reader feel under fire. So vary the sentence length sometimes, so it feels conversational, but not like gunfire.

Get active

Active verbs make writing punchier. Seeing, running, jumping is all pacier than saw, ran or jumped. Similarly cutting out unnecessary ‘wills’ and ‘cans’ make you’re writing more direct. So don’t way ‘We can deliver solutions.’ Say ‘we deliver solutions.’ (Except don’t say ever ‘solutions.’ Find some real words that describe things people can picture instead. )

Add color

Metaphors and analogies can help pack power into your writing. I could tell you that last night in an Aberdeen hotel surprised me, because there seemed to be no women anywhere, except those working as waitresses, and that all the men seemed to be sizing each other up, and you might get the picture. If I told you it was like the Wild West, you’d get a quicker and sharper image of the place, and that picture will stay with you for longer. Metaphors add color and vision to whatever you’re writing.

Knock them out!

To summarize, the key to writing copy that packs a punch is to make it resonate with the reader. Put them at the heart of whatever you’re writing, keep the writing pacey and colorful, and get creative with your comparisons. It will knock them out!

VOICE Training and Research Pvt ltd., is the authorized training and testing Centre of Cambridge Assessment English. Voice training and research pvt ltd., with the expertise and knowledge to empower learners in the communicative skills of the english language running through the industrial hub of a community influences the country at large.

VOICE with a penchant desire to reach the seemingly unreachable heights in the arena of communicative English, has developed innovative and result oriented training material to equip the teaching and the learning communities. The ability to express one's versatility in the language is the gateway that opens up to a global treasure trove.

Voice is a proud Provider of various training courses in English learning bringing a resourceful platter to the learners. We train learners in Cambridge authorised English Learning on need based programs and the most needed English language certifications for students and job seekers in foreign soil like FCE and CAE. All training is leveraged on synchronising the realia with the communication style on International Benchmarks.

Our emphasis is on a learner based goal setting for learning the English Language in a short time. Teaching and learning theories are basically instrumentalist, whatever is thought to work is being tried in all our classroom sessions.

The grafted positioning we can boast of with Cambridge is remarkable. Our association with Cambridge has created a powerful pull away from the methods of teaching and learning based on traditional language schools, moving us towards the individual abilities and goals of the learner disenchanted with traditional methodology of language learning. This is an iconic achievement in our progress as a Language Training Institution.

We have learnt the art of using meaningful material in ways that increase learners' knowledge and understanding to making them thoughtful and productive in the English Language Learning. Further we can voice with confidence that our teaching goals and learning outcomes have seamlessly integrated into the learner as all our planning and delivery methods are leveraged on the Cambridge Philosophy of English Learning

About the Author

Voice training and Research Institute is a Pan India Partner for Ets (Educational Testing Service), Toefl and Toeic Usa. It serves as an active country partner for India, Sri Lanka, Malaysia, Bangladesh, and Nepal.

Rate this Article
Leave a Comment
Author Thumbnail
I Agree:
Comment 
Pictures
Author: SEO Voiceskills

SEO Voiceskills

Member since: Jan 07, 2018
Published articles: 54

Related Articles