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Email Marketing FAQs you must know

Author: Rupa Chaks
by Rupa Chaks
Posted: Aug 19, 2020
email marketing

Email Marketing is always known as one of the oldest and effective marketing strategies, isn't it? Although there are a number of strategies out there. Yet there are numerous companies investing heavily in email marketing as they feel that email marketing brings them the highest ROI. But when it comes to beginners they have a lot of queries when it comes to email marketing. And that is the motive behind writing this guide, as here we are going to discuss some of the most common questions about email marketing. Join the best digital marketing course in Delhi and learn the best strategies to boost your business sales. So, let's begin :

Ques. 1 My customers don't read my email. What am I suppose to do?

Ans: Well, in a day we receive tons of emails, isn't it? And most of them are ignored or deleted by us. Even before reading. Why does that happen? Because the emails we receive most of the time are sales oriented. We don't connect with those emails and we regard those emails as useless. When we are sending an email to our audiences. Before anything else make sure that the emails are useful to your audiences. Provide them with what they desire to see. And that is when your emails will be read by your audiences.

Ques. 2 Which is known as the best subject line?

Ans: Subject lines are the best that can prompt your audiences to take action. This is the first thing your audiences will notice about your email. If your subject line is not catchy enough. Rest assured your audiences won't read your email. The subject line is the primary factor that will decide whether people will read your email or not. Avoid writing long subject lines., Make it short and crisp.

Ques. 3 Should I buy an email list?

Never! User engagement is the basic thing every business owner looks forward to. And the email list you buy is most of the time inactive bots, inactive accounts that have nothing to do with your business. By sending your emails to those inactive accounts you are doing nothing just wasting your time and energy and you will get no results out of it.

Ques. 4 What should be my consistency when it comes to sending emails?

Sending an email once every 15 days is enough provided that you follow every right practice. Make sure that you are not spamming your audiences's inbox with unwanted emails every now and then. Send fewer emails but send quality emails.

Ques. 5 How I am suppose to design an attractive email?

Don't overload your email body with content. Make use of testimonials. Animation, GIFs. Design an attractive email. don't overstuff your email with contents or anything. Make it catchy and attractive enough. Make your email understandable and readable to your audiences. Keep proper gaping.


So, these were some of the basic questions or say confusion people face regarding email marketing. I hope you found this article insightful. Many thanks for reading.

About the Author

My name is Rupa Chaks. I am a content writer and social media strategist. I love writing :)

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Author: Rupa Chaks

Rupa Chaks

Member since: Jul 06, 2019
Published articles: 55

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