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The Flourishing Growth Of Digital Marketing Industry

Author: Rupa Chaks
by Rupa Chaks
Posted: Aug 22, 2020

The Internet has become part of our day-to-day lives, isn't it? Think about it most of us will not be able to spend a day without a laptop, tablet, or without an internet connection. It seems impossible, isn't it? Or take the example of online shopping, people even started grocery shopping online. Everything is just a click away. Google is the answer to every query. From mobile recharges, bill payments, bookings everything is now shifted online. All these have become a part of our day-to-day lives. All of the above examples are part of the digital marketing industry. The Indian government also gives this initiative importance, ''Digital India'' ever heard about this? That's the thing. And the examples discussed above are some of the potential reasons behind the flourishing growth of the digital marketing industry. Want to become a successful digital marketer? Join the best digital marketing course in Delhi and get started now.

DIGITAL MARKETING AND BUSINESS

Apart from these if we talk about companies today, companies are heavily investing in digital platforms. Not a single company is dependent on traditional marketing. As we are already aware of the difference between traditional and digital marketing. And how digital marketing produces excellent results than any other form of marketing, isn't it? Today businesses are solely dependent on digital marketing. And they are getting an amazing conversion rate for their businesses as well. Take the example of Amazon. It's owner Jeff Bezos is the richest planet on the earth. The reason behind his massive success?The understood the growth of digital marketing approximately thirty years back. And look where he is today. Companies don't even think of competing with the big giant Amazon. That's the power of online marketing.

DIGITAL MARKETING CAREER

Okay, so we just saw the importance of digital marketing for businesses. Now, we will proceed and understand how a digital marketing career is important. Today, the digital marketing career is one of the trending career options available. Do you know a skilled digital marketer is given more value in the market than a regular MBA student? The reason?Because the module of the MBA is all out-dated and theoretical. And today, companies look for skilled marketers who can bring results for the company in overall online platforms. Apart from this, the digital marketing industry is really wide and there are a number of different subjects that associate the same.

So, here you have really got numerous options to choose your career from i.e., if writing interests you, you can go with content writing, similarly, there is social media marketing, email marketing, video marketing, graphic designing, brand marketing, ORM manager, etc. You see there are plenty of options for you to choose from. Today, everything is digital. As per your interest, you can go to the one sector or the other. (I am just throwing names, apart from these there are still many niches for you to choose from)

CONCLUSION

So, now you understood the various reasons that contribute behind the flourishing growth of the digital marketing industry. Digital marketing is the revolution, the trend happening around.And this trend is not going to fade away anytime soon. So, be it for your business, or your career. If you are missing digital marketing. You are surely missing out on tons of opportunities.

About the Author

My name is Rupa Chaks. I am a content writer and social media strategist. I love writing :)

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Author: Rupa Chaks

Rupa Chaks

Member since: Jul 06, 2019
Published articles: 55

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