Reasons behind Your Google Ads Failing to Show Up

Nowadays, people are looking for innovative ways to market their products and reach out to new customers and clients which is not possible with traditional methods of marketing. Recently people have come to know of the ways any digital marketing methods can help them in boosting their business. There are various techniques that can be used to reach out to customers and boost your business through digital marketing. However, among these methods, certain advertising techniques are very popular and simple to adopt than other ones. One of the most popular advertising methods is Google Ads.

Google Ads is a marketing technique where you can advertise your product or business with the help of keywords that are popular in your line of business. These keywords are used in the form of advertisements in Google search results and people who are looking for these products can view your ads and then through them get to know the details and contact you eventually. However, the problem starts to appear when your Ads fail to show up in the search results. This is a common problem faced by many people and can be solved easily if you know the real reasons behind the issue. The ads might not be showing due to performance-related or non-performance-related problems. Here we will discuss the details.

Non-performance issues

First, we will discuss the non-performance issues that impact your Google Ads adversely. Here are the problems that might have led to your Ads not being displayed.

Failure of payment

This may sound unconvincing but many times it is seen that payment issues cause the ads to get blocked. For example, if you are paying for your Google Ads account via the automatic payments process, then Google will charge you at two steps. The first is when you reach your pre-set payment threshold and the second is when you reach the end of your current billing period. This depends on what happens first. For the successful completion of these transactions, the payment information linked to your account needs to be valid and up-to-date. If Google fails to charge you, then the Ads will not be displayed during the search results.

Cost of bids

When you are going to go for Google Ads then you have to bid for the Ads. That is you have to a set daily budget for each of your Google Ads campaigns. In these scenarios, if the maximum cost per click (CPC) bid you set for a particular keyword exceeds the budget for the campaign it lives within, your ads won’t show for queries that match to that keyword. You have to ensure that your account is free of these issues between campaign budgets and keyword bids.

On the other side, your Google Ads might not be showing because your bids are too low. The ad rank for a given auction depends on your quality score for the keyword you are bidding on and on the bid itself. In addition to this, you can also use the bid simulators to estimate the impact of increasing your bids by different amounts that are present in the keywords section of your Google Ads account.

Keyword search volume is very low

When you are using Google Ads, the choice of keyword plays a prominent role in the way your Ads perform. Or rather we can say if you are using a keyword that drives little to no search traffic on a monthly basis; the ads that you have tied to that keyword may be ineligible to show. Once Google finds out that you are using an extremely low-volume keyword, then it will make it temporarily inactive within your account. When the search volume picks to a certain level, then Google will reactivate the keyword automatically.

However, you must not wait for the volume to increase as it is not a good idea. You can take the help of Google’s Keyword planner that is there in your Google Ads account in order to find the best similar keyword with substantial volume.

Conclusion

The above-discussed issues are related to the non-performance aspect of Google Ads not showing up. Apart from that, there are also performance issues that will not let your Google Ads show up which we will discuss another time. If you are having one of these issues, then your ads will not show up in search results.

Outreach is one of the most sought after Search Engine Optimization agency located in Westlake Village, California. We at Outreach are committed to helping local businesses gain new customers online by implementing ethical digital marketing strategie