PUBG cuts publishing ties with Tencent Games in India

PUBG parent PUBG Corp is looking to partner with an Indian gaming firm shortly after it took back its control from Chinese company Tencent. PUBG Corp announced its decision to not authorise PUBG Mobile franchise to Tencent Games in India after the mobile app was banned along side 117 other Chinese apps.

Sources conversant in the matter told Mint that a replacement contract is within the works with an Indian gaming firm to expire the rights to run the PUBG cuts publishing ties with Tencent Games in India Mobile game. this suggests that PUBG Corp will retain the publishing rights for the sport, while the distribution are going to be handled by an Indian partner.

"The compilation of this data, its mining and profiling by elements hostile to national security and defence of India, which ultimately impinges upon the sovereignty and integrity of India, may be a matter of very deep and immediate concern which needs emergency measures."

The ban comes against the backdrop of tensions along a disputed Himalayan border.Both India and China deployed more troops to the Ladakh region in June and clashes have left a minimum of 20 Indian soldiers dead.Call Duty Mobile developer Activision also confirmed last week it had become the newest firm to part ways with Tencent.

Bringing back PUBG would be pertinent for the gaming major as India was its hottest market where it saw over 20 crore download and reportedly earned over $100 million through in-app purchases in India in 2019 alone. Tencent also wont to organise PUBG tournaments within the country that drew thousands of kids with the lure of winning thousands of dollars in prize.

On Monday, PUBG Corp said that it'll not authorize the PUBG Mobile franchise to Tencent Games in India which it's exploring ways to supply its own PUBG experience for India within the near future, it's committed to doing so by "sustaining a localized and healthy gameplay environment for its fans."

Post the ban, the govt reportedly sent over 70 inquiries to PUBG on details on the corporate, asking PUBG to reply within three weeks. an identical exercise was also administered with the primary set of apps that were banned in India including TikTok, Club Factory, Shein, etc. However, there has been no update on their outcome yet.

PUBG’s ownership

PUBG Mobile is that the mobile version PUBG, an property owned and developed by PUBG Corporation, a South Korean gaming company.

PUBG was first conceptualised and created by Irish game developer Brendan Greene. He went on to develop the sport as creative director for PUBG Corporation.

PUBG Corp may be a subsidiary of Bluehole, a South Korean gaming company. PUBG was first released as a game to be played on personal computers in 2017, and therefore the game became a moment success.

In a bid to capitalise on its success, Bluehole’s PUBG Corp partnered with Chinese company Tencent’s gaming arm Tencent Games to develop a mobile version of the sport. Tencent holds a 11% stake in Bluehole. The mobile version for Android and iOS was released in 2018, which then went on to become immensely popular not just in India, but across the world.

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