Why & How Track Google Algorithm Updates

There is a lot to consider when Google updates their algorithms and it can change your seo package prices, especially if there are any drastic changes. The only thing that will remain the same in the industry is that there are always going to be changes and these can hurt or even help you in various ways. This can affect your visibility, search ranking, organic traffic, conversions, ROI or return on investment, revenue and much more and this is why you need to keep up with any latest trends or updates.

How to Track the Algorithm Changes

There are so many ways that you can find out how the algorithm is going to change and that is either directly from the Google blog or through other blogs. You need to make sure that you are keeping up-to-date with these so that you can be aware of what changes are going to be made so that you can make proactive decisions. There is going to be plenty of information that would be included in these updates that you need to know about, such as:

• Official announcement links

• Analysis and stories

• Whether the change is unconfirmed or confirmed

• Date of rollout(s)

• Name of the new algorithm

These are all important things that you need to know and if you aren’t keeping up with them, then you won’t be able to know when things change. Make sure that you are following all of the search engines and their top employees on various social media platforms so that you can see when they are putting out new information.

Why Track the Updates

If you are starting to create the right seo package prices for your business you are going to want to consider how much work you have to do. However, you won’t be able to do this if you don’t fully understand the algorithms or the elements that would affect your ranking. There are many reasons that you are going to want to keep yourself and your employees updated with this, including:

• Knowing what methods have changed – There are going to be some methods that you are currently using that might have worked in the previous algorithm. However, this changes and you need to know if the methods you are using now are going to harm or help your website and your clients.

• Changes to strategies – Also, if you think that any of the new updates to the algorithms would affect your clients or even your own website, then you can start to make the changes. This should be done as quickly as possible and you won’t know what needs to be done if you don’t know what is changed.

• Rankings – The client might not understand exactly why their ranking has gone down, but they will be able to see that it has. If you don’t have an explanation for them, then they won’t be able to trust you, so make sure that you let them know. You also need to let them know what you are doing to ensure that they are getting back up to where they were.

• Lower sales – No matter if it you or the client, then you are likely to see less sales for a wide variety of reasons. This might be because you aren’t getting as much organic traffic or even because you aren’t as visible as you once were and either way changes would need to be undertaken.

It is vital that no matter what you are understanding just why keeping updated on any changes in the algorithm from Google is important. If you don’t know what is changing, then you can’t adapt your current strategies and fix the problems that are happening.

Go ahead and make sure that you are adjusting your seo package prices if needed after an algorithm change has occurred. However, you are going to want to make sure that you are keeping yourself updated and that means watching the top players in Google on Twitter and through other blogs. The more you know, then the faster you can make the required changes to your website and those of your clients without seeing a huge impact or loss in revenue or clients.

With over 13 years of experience as a leader in digital marketing, Mansi Rana is Managing Director of EZ Rankings. Passionate about all things data; providing actionable business intelligence in digital, future tech.