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Attend the China Tech Conference in London – Estimate the Digital Market Potential in China

Author: Barry Alison
by Barry Alison
Posted: Sep 21, 2020

with a whooping populace as high as 1.5 billion an enormous digital market size worth of over 750 billion USD ( higher than the total of the US and The UK) year ending 2019, China has manifested as the world’s largest digital market hub on the plant. This high market potential in China has been lucrative enough to encourage a swelling number of enterprises, ranging from SMEs to Corporate groups established in the West to set out their digital marketing endeavor in China and continuously develop with their productive digital marketing strategies.

So, being one among those enthusiasts, if the above statistics sound fantastic to you and you’re to get going in the digital marketplace try four expert tips as stated under to make your marketing project a real hit. And, to understand how prospective the digital market landscape is in China, you need to participate and listen to the noteworthy entrepreneurs, CEOs, COOs, and tech-savvy community experts in the ChinaTech conference in London.

Baidu Is Unparalleled

Regardless, it’s SEO, SEM, or Advertising, there’s no second choice other than joining Baidu, recognized as the nation’s largest search engine with 72%+ market share. From that point of view, it’s often compared to Google in the West. It is worth noting, that without having a presence in Baidu Search Engine, no Chinese customers can recognize, since when in China, being with Baidu symbolizes your status, class, and authenticity.

Content Is the King

When we talk about China or Chinese audience, never consider simply interpreting your English website, languages in Ads, and contents while posting your contents or blogs, considering the extremely choosy approach of the Chinese audience, consider making them strategically-designed, engaging, as well as meaningful, to attract your target customers in China. Once they’ll be inspired to shop your products or services, its distinct quality, and your services and follow-ups, you’re facilitated in count increasing the number of traffic or knocking of their followers being interested in ‘try’ your products. Compared to the readers in the West, you’ll surprise to find that audience in China is more ‘reactive’ that helps your brand get increased awareness ever before. To be well-familiar about the best techniques to produce content with your digital marketing expert in China, it’s the high time to book your seat in China Tech Conference in London.

Go Mobile with - WeChat

With an astonishing number of customer base with smartphones move together with WeChat, at least, make it your first stepping stone in your SMM endeavor in China. If you compare it with Facebook, the universally largest social platform, you can notice quite well why and how WeChat, the multipurpose social site has been so popular with its audiences. Contextually, considering the largest number of smartphone users as high as 62% of its total population ensures to represent your website to social media sites, graphical presentations and videos are to be mobile-friendly.

In essence, WeChat is ideally one of a social platform that brings together WeChat and digital marketing activities in combination back with personalized messaging and communication with your business audience.

Amalgamate with Weibo KOLs’ Benefit

Weibo KOLs stands for Key Option Leaders; feature facilitates marketers in China and finds constant drive of quality traffic. Given that, the ads being posted by you in Weibo makes them highly empowered with the presence of distinguished Chinese celebrities and notable social personalities in the ad pages. Enjoy the accumulation of followers to your marketing contents, brands, and services, as KOLs’ follower base fueling your promotional project in Digital China making it's effective and money-making. To know more about how to make the use of KOL’s potential, never forget to attend China Tech Conference in London and take note of the high profile personalities from Weibo and the Tech community brand personalities.

Plan China, a digital marketing conference which shares insights into China's Digital Landscape. The insight sharing event is dedicated to marketing professionals and helps UK brands in activating their business on the Chinese market effortlessly. To know more, visit https://planchina.co.uk/news/.

About the Author

I'm a freelance copywriter and I write on a variety of topics.

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Author: Barry Alison

Barry Alison

Member since: May 03, 2017
Published articles: 11

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