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Google ranking factors - SEO guide

Author: Pankaj Singh
by Pankaj Singh
Posted: Sep 22, 2020

Google ranking factors - SEO guide

More than two hundred Google ranking factors that we know about, which is the most important? Here is a definitive list.

SEO community is always looking for a new ranking factor and we have discovered more than two hundred of them so far. But there could be hundreds more are actually used by Google. Fortunately, we do not have to work on them all. Most have very little weight in digital marketing and is often used as a tie-breaker rather than a ranking signal. Instead, here is the definitive list of Google ranking factors, each of which can make or break your search optimization strategy.


Although Google plans to move away from backlink in the future, they still remain the most important ranking factors for your page. Except now too risky to use black hat SEO strategies - links you should come from a variety of high authority websites similar to yours. In addition, several patents Google said that freshness traffic and backlink metrics may also be important.

saturation semantics

Your SEO content must contain the right amount of relevant keywords, the entities, and the image for the length of the copy. content is not required, as in the old days of SEO, it should be more of a natural sounding copy is written in an informative style.

HTML tags

HTML tag tells Google that a copy of the most important bits. Title and meta description tag is what users see in search results - write them as promos keyword-rich. Heading tags (H1-H6) divided into portions copy - they also should contain the keywords and written in an informative style. Finally, alt text is used to describe the image into the search engine and must be filled in if you want to appear in the image search results.

Web vital core

Web core vital signs are the latest user experience metrics that will soon become the Google ranking factors. Metrics will measure the first impression the user gets when visiting a page. In particular, how fast it loads, how quickly it becomes interactive, and how stable layout. Now, it is important to note that the vital signs of Google ranking factors not yet official. But they surely will, so it's best to use the remaining time to get them into the right shape.

user behavior

There are many uncertainties in the SEO community on whether Google actually uses behavioral metrics for ranking pages. Google said that it is not, but there are already some pretty convincing evidence that it is possible.

The metrics we are talking about is the click-through rate (CTR), bounce rate, depth sessions, and duration of the session. To check your performance on user behavior metrics, use your

structured Data

There are thousands of tags to choose from, and they can tell Google every little detail about your content. The structured data can be used to author tags, ratings, product features, locations, and more. And it can do wonders for your digital marketing - creating links between entities, pin your location, and improve the search snippet with rich elements:

Google listing My Business

Claims, optimize, and maintain a list of your Google My Business is the most important thing you can do for your local SEO. It helps establish your company as an entity, which in itself is a great asset for your SEO. More importantly, it skyrocket your local search performance. Once you create a list, it becomes eligible for a panel of local businesses as well as Google maps, opening up your business to the nearest search:

optimization of cell phones

Mobile-first indexing primetime. Google announced that starting from September 2020 all websites without exception will be judged on their mobile version, not the desktop version. So, if you want your website to have a chance to rank in the search results, you must ensure that it is designed for mobile users.

final thoughts

It's important to keep a tab on the Google algorithm continues to grow. Some ranking factors, such as keywords and backlinks, gradually lost its importance.

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Author: Pankaj Singh

Pankaj Singh

Member since: Sep 18, 2020
Published articles: 2

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