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E-Commerce Inventory Management for Multi-channel Brands

Author: Amelia Gray
by Amelia Gray
Posted: Sep 26, 2020
shopping engines

Multi-channel is a business policy in which vendors interact with potential buyers in different ways. There are several possible potential channels, but the following three have mostly been used in e-commerce.

  • Marketplaces
  • Social Media
  • Comparison Shopping Engines

In this article, we will explore how multi-channel can help your E-Commerce inventory management.


One thing all e-commerce operators need to comprehend is that most online customers begin on Amazon or eBay. That is no amazement, and there is nothing you can do with it. They are two of the biggest online marketplaces, and they present great chances for shoppers. However, they also present great opportunities for sellers.

Social Media

A freshly launched online business is far more anticipated to find new customers on social networks than on their website, which almost undoubtedly has low to zero traffic. Many of today’s customers choose to contact companies using established platforms like Facebook on their phones. If your store offers professional services, then your satisfied customers are likely to endorse you to their friends via their Facebook pages.

Comparison Shopping Engines

A CSE is an exceptional kind of search engine that offers product information across several retailers. There are many comparison-shopping engines out there, and you can practice any of them to sell your products and to drive traffic to your multi-channel selling platform. Startups and small businesses should initiate with free facilities like Google Product Search or

Multi-channel E-Commerce Software


Magento is another good option for multi-channel ecommerce software, specifically for midsize to enterprise-level stores. This customizable e-commerce platform for multi-channel solutions offers a wide range of attributes for multi-channel retail. It needs significant customization for most businesses, needing the budget for an eCommerce agency or tech experts. However, online stores built on Magento can easily be incorporated with eBay, Amazon, or Rakuten using an extension called M2E. Its price is based on your store's entire monthly sales and comes in three plans: Starter, Business, or Enterprise. M2E is very well known for its customizability and automation attributes. It enables users to simply manage orders, pricing, and inventory across multiple channels. The extension offers customer support, explained reporting options, and has a built-in global community.

Another good multi-channel marketing extension for Magento is called Sellbrite. Although not precisely designed for Magento, it does allow you to incorporate your eCommerce site with Walmart, eBay, Etsy, and Rakuten. It’s an easy-to-use, very appropriate solution for multi-channel retail, including product management across multiple channels, as well as inventory control and fulfillment.


Another eCommerce platform with multi-channel options is BigCommerce. It enables users to list their products on many different sales channels, thus increasing their potential market and income. BigCommerce operators can also sell on Amazon, Facebook, Google Shopping, and eBay. The eBay integration is especially full-featured. Retailers can see their order status directly on the BigCommerce admin panel, and even automatically create orders.

Schedule an ERP Gold demo to understand E-Commerce inventory management for multi-channel brands.

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Author: Amelia Gray

Amelia Gray

Member since: Sep 14, 2020
Published articles: 20

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