How to make an animated logo

The first thing any person notices about your business is the logo. Considering how important first impressions are, we put a lot of emphasis on how important logos are. Therefore, having a good strong logo will take your business a long way ahead. People often have this misconception of not investing too much of their resources on logos, labelling them as a mere mix of colors, fonts, words, or pictures and that misconception needs to be wiped out. One way to define the importance of logo is by illustrating with an example. When someone mentions Coca Cola, don’t you immediately picture red and white colors? This is how big brands have positioned themselves so strongly in the minds of their customers. Logos are your first representation and they help people remember your brand if they are attractive and unique.

Why is Logo animation necessary for business?

Your main aim is to seize the attention of the masses, and animated logos are the appropriate tools to do that because they present your business with a different perspective, in new lights and colors. In this era where we’re always witnessing rapid advancements in the online world, most companies are shifting towards animated logos from the old traditional stationary ones, with the aim to stand out be unique.

We’ll provide you with some best use cases for your animated logos:

1. Making or finishing tutorials for YouTube Videos:

You can easily do this with the help of a logo bumper, card videos, and logo introduction. You will be able to get your brand recognized once you put your logo animation in the videos. Consequently, you will your name well-known in a very short period.

2. Making appealing presentations for your brand:

One big rule of thumb to remember while presenting in an office is to add visual elements and animations and bright colors that can quickly catch the attention of your viewers. Textual and informative presentations are often very boring leading to loss of concentration. The one the big solution to this is to add logo animation at the start of your presentations to appeal to your viewers and this will also make your presentations look classy and decent.

3. Make Videos:

Pitching videos is an effective way to attract investors for your business. Adding appealing, animated logos in your pitch videos will deliver your message in a better and serious way.

4. Make your websites more eye-catching with logo animations:

It is about time that you replace your dull static logos with classy, decent, and animated logos to enhance the look and feel of your website. A moving picture most certainly captures attention way quicker than a stationary one.

5. Improve your social media content:

In recent times, people spend a huge chunk of their time on social media. Building your presence on social media platforms is a very effective way to engage with a larger traffic and these platforms are the place to build your brand recognition. Use these social media platforms to demonstrate your animated logos and position them in the minds of your viewers. Applications like Instagram are the best places for animated pictures and logos because they only deal with pictorial content. Moreover, promotional advertising is also a way to showcase your animated logos and make people familiar with it.

That being said, now we look forward to the process of making animated logos:

Till now, we have comprehensively talked about the ways in which you can include your animated logos through different platforms and methods to improve the look and feel, but the bigger question still awaits, how should you make animated logos? Read on to know all about it!

1. Find the right designer for the job:

The easiest way is to outsource this work to a good logo designing agency. You can explain all your requirements to them, keep taking updates, and have them do the work for you. You could also hire a designer or fix a commission with one of your employees if they have robust skills in this regard. Other options include freelance designers. You can just log on to websites like Fiverr and search logo animation, you’ll get numerous options to choose from. Choose the one that best fits your needs and budget.

2. Use After effects to make logo animations:

Often small companies and startups fall short on budget and cannot outsource their work or hire a designer, if you’re facing the same issue then you can make your logo animations all by yourself using After Effects. However, this isn’t as easy it sounds. The editing software can be very complex for first-timers and may confuse you at first, but practice will definitely make you perfect!

What will you need?

• A logo for your brand
• Adobe After effects
• Good animations and editing skills

Applying these tools and other wide range of options on software can help you build an outstanding animated logo for your brand. In the past few years, animations were considered extra but today it’s trending more than anything else. This is exactly what you need to get your brand recognized.

John is a contributor and blogger who loves to share his experience and knowledge about all there is on the internet