Top 11 reasons why your business needs an SEO-friendly website

SEO refers to Search Engine Optimization, it is the process of optimizing the website to get unpaid, organic traffic from the search engine result page. SEO basically helps in improving the visibility of your website on relevant searches. In this world of digitalization, there is constant competition between everybody we are surrounded. With the advancement of the digital market, the work of SEO remains constant and is considered to be quite adventurous.

It is very necessary to have an SEO-friendly website. Here are some reasons why?

1. SEO is Trust-Worthy and Gives Credibility

As soon as you click on your search option, the first thing that comes to your mind is the order of any result on Google search is on the prior list or not. Maximum Google searches opt for that link which is on the primary page.

If you are able to be amongst the highest of all the search rankings, then you are a trustworthy and credible brand in the eyes of the users around the world. SEO justify their jobs if they are able to get you on the top list.

2. SEO Consultants Help Delivering High Rate of Investment

Once we surf any Search Engine for some specific product, rather than being dependent on the advertisement, the maximum people go for the things which come in organic ranking. In this era of digitalization, it is better to invest in making effective SEO strategies using Digital Marketing. It might be a bit costly, but it would reap good results, which would in turn give a high rate of investment.

3. SEO is Cost-Effective

It is rightly said, "Everything in this world comes with a price tag", SEO is relatively cost-effective.

It is not considered to be a business cost; it is basically an investment.

It will improve & get better with the more content we invest in it.

SEO is one of the major cost-effective marketing strategies.

The main target of an SEO is to target those users who are actively looking for your products & services.

According to a survey, 98% of users do not go & check on advertisements, only 2% of the users go online advertisement. Therefore SEO is referred to as an investment and not as a cost.

4. SEO Has a Great Impact on Purchasing Cycle

If any user wants to buy anything, the user normally does a complete survey from their end. It is one of the biggest advantages of the internet from the buyer's perspective.

SEO is designed using technology that provides good offers, very beneficial products or services & the importance of what the customer is being offered is truly a bliss. If this activity is performed in the right way, it would have a great impact on the purchasing cycle of the customer.

Good branding should be mentioned wherever necessary to make a long-term connection. Local SEO help in providing a clear scenario & let the potential clients buy the product.

5. SEO-Friendly Website Can Help in Good Conversion Rate

The main aim of having a website is to produce the highest conversion possible. It means to convert those people who surf the website into potential customers. If we have SEO performing the task, people would be able to find our website easily and quickly, which would bring a customer one step closer to the transaction. SEO plays a vital role when it comes to offering people what they want and make easily accessible to them.

6. Organic Search Plays Primary Source for Web Traffic

When we go through the sales funnel, organic search plays a big role in the performance of the website, ultimately leading to a higher conversion rate.

We have so many search engines on which we can search like Google, Yahoo, Bing, Duck Duck Go, Ask, and many more but 75% of the traffic is available on Google. It won't be wrong to say that Google contributes maximum to brand visibility using various tools. This doesn't mean we should neglect other search engines.

Google is the most visited website in the world with 100 billion searches per month & YouTube is the second biggest search engine on the internet with almost 3 billion searches per month.

High visibility in the topmost search engines works in favor of the brands.

7. SEO Helps in Branding

Even if, you are a startup company you need to brand yourself well in the trade as well as make an online presence.

When a customer comes across your brand continuously & in the top rankings, it becomes easy to build a brand name. SEO also helps in making your brand quality.

8. SEO Helps in Bringing New Opportunities

A good quality SEO will not only provide an opportunity for the brand to proper but also be famous.

If any SEO caters the need of the people, it means engulfing the SEO team completely in everything the brand is, that is telling SEO each & every minute details of the products.

9. SEO Helps in Increasing the Traffic

If SEO is being incorporated into the service page, it enables the website to be the starting point for the shoppers.

SEO not only helps in making the top choices or make you visible on the highest primary page but also helps in reaching potential users till the time their desires aren't fulfilled.

They form a bridge between then users & the website whenever a user needs help or has to choose one amongst many.

10. Mobile-Friendly

In the era of digitalization, where people like to get whatever they want on a fingertip. Mobile usage has increased globally & the rate is going to increase in the coming era.

Mobile usage has created a great impact on the way search engines are used. If we incorporate SEO, we can make sure the website can also open up on mobile devices & help in ranking at the top of search results.

11. If the Website is Not on Primary Page, You Are Not Winning the Traffic

It's nothing new to the people that if you aren't displaying on the primary page, you are at risk of the natural search game.

According to a study, the top 4 search ranking results in nearly 45% of all the traffic, while 30% of the rest doesn't get clicked.

It simply implies that:

• You need to be on the primary page.
• Even after so much database, people are unable to find what they are looking for.

Now, after reading this article, you are now well-aware of the benefits of SEO-friendly website to any business whether it is a small, medium, or large. That's the reason why almost every company considers SEO as its first digital marketing strategy. If you or anybody want to develop a user-centric SEO-friendly website for your company, then contact Escale Solutions which is a leading website development company in Gurgaon that offers a wide range of web services like web development, web design, mobile app development, logo design, etc.

My name is Sanjay Kumar and I'm working in Escale Solutions, a web design, and development company situated in Delhi NCR, India. I'm working here as a Digital Marketing Manager.