Set Up An Online Store: Create Your Own Brand

The Indian eCommerce market is growing rapidly. Every day we see a new trend. Setting up an online dukaan is pretty much similar to running a physical store. You decide what products you want to sell, how you would like to arrange them, and how you would like your store to look. You can do all of this using any online store maker in India. There are several eCommerce websites that offer the tools you would need to open and run your online store.

Though the number of online stores is rapidly increasing, customers mostly prefer to buy products from a physical marketplace. Given this scenario, it is important that you are not just setting up an online store but are also proving your brand value to your customers. You need to show your customers that unique quality that persuades them you buy from your e-shop.

It could be your first time setting up an online store, or you could be an old player of the game. In either case, below are the 7 simple steps that will help you have your store ready. You will even be able to get your store running and make your first sales.

7 Magic Steps to Get Your Business Going

1. Identify your niche: decide what customers you want to cater to, what the price of your products will be, and so market analysis of your product.

2. Decide if you want to hold and sell your products, or you just want to be dropshipping.

3. Choose a catchy business name and have it registered.

4. If you are going to be selling your own products, decide what they are going to be. Best to offer something unique in the market.

5. Choose from the online store builders in India to create your own website.

6. Set up your business company and get a sales tax ID.

7. Select and invest in the best marketing strategy to start selling your products.

Choose The Platform That Fits Your Needs

With eCommerce platforms, you can set up an online store from scratch. There are several eCommerce platforms available, but figuring out the best suits your needs can be a task. You can choose either a managed (hosted) e-commerce platform or an open-source Content Management Systems (CMS). The hosted eCommerce platform is hosted on a server you will not have access to, and CMS-based websites are self-hosted on server spaces that you purchase.

Tools You Will Need To Get Started

Before setting up an online store, you should be aware of the basic features and options that you will need to run a successful shop. While choosing any eCommerce platforms, you should check if the platform offers these vital features:

• The platform should allow you to design your own storefront using own built-in themes.
• Allows payment processing through a third-party app or a built-in shopping cart.
• Let you maintain your online store at a reasonable price
• Allows tracking of orders and shipments
• Let you integrate add-ons or any other tools you need to spruce up your store

If you want to cut through the clutter and get onto the e-commerce bandwagon, you must choose your online store maker in India very cleverly. Once you have chosen a platform and gotten started, it is cumbersome to switch platforms. The process is not straightforward. It is also a good idea to adopt and invest in a good marketing strategy to ensure your eCommerce business runs successfully.

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