Potato Chips and Crisps Market Growth and Forecast to 2025

Market overview:

The global Potato Chips and Crisps Market was worth USD 35.5 billion in 2019, and it is estimated that it will reach a valuation of USD 44.2 billion by 2025 at a CAGR of 4.3% during the outlook period.

Potato crisps and crisps are the most popular snacks which are consumed all around the world. Potato chips and fries are thinly sliced and fried in oil or baked until fries are formed. It is one of the most popular snacks consumed around the world. Potatoes are a good source of vitamins, minerals, potassium, and vitamin C. They have a number of health benefits, including preventing heart disease, reducing inflammation and reducing cancer, gaining weight, lowering high blood pressure, and stimulate brain function. Over the years, the potato chipsandcrisps market has seen significant growth and has morphed into a multi-billion-dollar market.

Market Drivers and Restraints:

The growing popularity of French fries among people due to a busy lifestyle is a major factor that is expected to drive the growth of the global market during the forecast period. In addition, manufacturers offer a wide range of food products in attractive packaging to capture the attention of the largest consumer, which is another factor that is expected to have a positive impact on the growth of the world market during the outlook period. Rapid urbanization, growing demand for packaged food, and rising disposable income are other factors that are expected to drive global market in the coming years. Traditionally an inexpensive snack, French fries are popular with all ages, especially younger populations that is showing a positive response to the new flavor of crisps and chips. Consumers are looking for healthier snacks due to their busy lifestyles. Therefore, there is a great demand for compact, portable and practical packaging. Increasing demand for packaged foods, urbanization, rising consumer disposable incomes, and growing economies in developing countries are driving the growth of the potato chip market. Due to lifestyle changes and long work hours, consumers are less inclined to eat carefully. This is a key factor driving the global potato chips and crisps market. On the other hand, increased consumer health awareness has prompted the transition to healthy eating habits, such as whole-grain fruits and cookies. This is expected to threaten the global market in future.

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Report is segmented as:

Of the type segments, the French fries segment is expected to account for the largest share of revenue and are foreseen to maintain dominance throughout the forecast period. Among the taste sectors, the plain segment is supposed to see significant growth in sales over the next several years, with a growing demand for regular potato chips and great popularity among children. From the distribution channels segment, the supermarket segment is likely to generate significant market revenue and is predicted to grow over the forecast period.

Geographical Segmentation:

The North American market is projected to account for a significant revenue share in the global potato chips and crisps market and is expected to maintain dominance throughout the outlook period. Additionally, the growing consumer preference for healthy snacks for energy boosters and the presence of healthy snack manufacturers in countries such as the United States and Canada are drivers of target market growth in the region. The Asia Pacific market is expected to record the fastest growth rate in the target market due to a growing population and rise in food and beverage sectors.

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Key market players:

Key players in the global potato chip market include Herr Foods Inc., Pringles, Lay's, Kettle, Ruffels, Kellogg Company, PepsiCo, and Calbee, Inc.

Scope of the report:

The report offers a comprehensive examination of the industry by providing the estimations of market potential and forecasts with utmost granularity. Along this, the factors influential in influencing the market dynamics and trends discussed in detail at the product level. Further, the performance of the market at the regional and country-level had assessed and the prospects with huge growth potential identified and debated.

The key players in the industry are profiled giving insights on their financial performance, market position and growth strategies. Comparative analysis on prime strategically activities of the market players delineating the key developments like mergers & acquisitions, collaborations and an evaluation of the competitive environment within the industry had provided. The report also provides a broad outlook of the current market along with recommendations from industry experts on the opportunities for investment activity.

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