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How to Choose Social Media Aggregator Tools?

Author: Carol Sobers
by Carol Sobers
Posted: Oct 06, 2020
social media

Social media platforms like Facebook, Instagram, Twitter etc. have become increasingly popular, and so do the social media aggregation tools. With the help of these tools, brands & businesses can streamline their updates and post through multiple social networks in the most convenient & effective way.

We have penned down this blog to let you know about the factors explaining how to choose the best social media aggregator tools.

But first things first,

What is a Social Media Aggregator Tool?

As the name suggests, a social media aggregator tool helps in collecting, curating feeds from various social media platforms via hashtags, handles etc. into a single feed.

This single feed is called a Social Media Wall aka Social Wall, which can be embedded on a website or displayed on any other marketing channel like digital signages etc.

With so many surprising benefits, the best social media aggregator tool needs to be selected keeping in mind a few factors. Mentioned below are all the major factors that let you decide which aggregator tool would be best for your brand.

So keep scrolling down!

7 Factors to Choose Best Social Media Aggregator Tools1. Variety of Social Media Platforms

As there are a variety of social media networks, you need to look for a social media aggregator tool that lets you access almost all of them.

Why? Because the more options you have, the better it would be for your business. This way you’ll be able to increase your reach and connect with more people.

To look for this factor, go through the website of that specific social media aggregator tool where they have listed the social media networks they are integrated with.

2. Offers Real-time Updates

Real-time updates are one of the major concerns of brands, and social media aggregator tools helps you achieve this.

The best social media aggregator tool enables you to spread the word-of-mouth marketing of your brand.

In short, real-time updates come in handy with social media engagement offered by aggregator tools.

3. Designing Elements Customization

As social media feeds are very raw and therefore need to be given a unique look and feel, all the social media aggregator tools offer customization elements.

This means that you can apply various themes, banners, backgrounds, font sizes & colors, and more.

When displayed on the various marketing channels, the customized user-generated content can do wonders for your business as it will catch the attention of your target audience, resulting in high traffic.

4. Advanced Moderation Features

To showcase quality proof user-generated content you need to choose the best social media aggregator tool that gives you the option of Content Moderation.

This feature basically allows brands to eliminate the irrelevant & unwanted content from your aggregated social media feeds. And a good social media aggregator will make it easy for you to do that.

5. Offers Responsive Design

Opt for a social wall or social media aggregator tool that is responsive, and allows you to change the background and colors, and let you make advanced CSS changes.

A great social wall results in effective communication with your audience. Make sure that the social media aggregator you choose allows you to design an amazing and unique social media wall.

6. Monitor the Insights

Amongst so many factors one of them is Insightful Analytics and because of its importance, most of the social media aggregator tools offer this in-built feature.

You can’t measure the performance of your social wall until you don’t have the right tool for it.

So, if you don’t know what’s going right and what’s going wrong in your social media marketing, then you can always rely on social media aggregator tools.

Therefore, always look for the analytics offered by the social media management tools chosen by you.

7. Affordable Pricing Options

Consider your budget while choosing the ideal aggregator tool you will use. There are a lot of tools that offer good discounts and some of them will allow you to terminate your plan anytime.

Not just this, but you can also opt for a free trial period and use it until you are sure about that particular social media aggregator tool.

If simply put, always look for a budget friendly social media aggregator tool that feature-rich solution.


A good social media aggregator will stand out amongst your competitors along with saving your time & money.

But as you know the marketing world is experiencing an increase in the number of social media aggregator tools day by day, it can be a daunting task to the right now.

However, if you invest some time in the process of selecting the ideal tool then you’ll see how worthy all your efforts were.

Before you finalize the perfect social media aggregator tool that is cost-effective, easy to use etc. and has a lot to offer, remember to keep all the aforementioned 7 factors in mind.

About the Author

Carol is a social media marketer who loves to write anything and everything about it. Follow her write ups here and know everything related to social media marketing.

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Author: Carol Sobers

Carol Sobers

Member since: Apr 12, 2019
Published articles: 5

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