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Top Marketing Tips for Cleaning Companies

Author: Auguste Global
by Auguste Global
Posted: Oct 07, 2020

Cleaning services are lucrative business ventures for small businesses. You have low-cost entry barriers and the industry is recession proof. Until you’re in and wondering where all those potential have disappeared to. The truth is, you can’t rely on referrals to grow and scale your business. That’s equivalent to parking your car and waiting for rain to wash it on a sunny day. How long will you wait?

The solution is marketing your cleaning business. There are so many homes and commercial properties looking for reliable and skilled cleaning services. The problem is that they don’t know you can offer them a solution.

Today, we’ll go through some tips to help you promote your business, stand out, and turn prospects into paying customers. If you think it’s too much work and you can engage cleaning service marketing services experts to help you out.

Distribute flyers

Flyers are very effective in cleaning businesses. You can post them anywhere with a notice board especially at community centers and supermarkets. Like any marketing material, ensure you have a juicy and bold offer that people can’t ignore. For instance, give ‘half-price’ for every third room cleaned or free laundry with every deep clean booked.

Also, let your business name and contact details be clear. Create something that identifies and differentiates your solution from the rest. And have a clear CTA (call-to-action).

Keep in mind that print distribution cab be expensive and the response rate can be low if you don’t distribute your flyers to a target audience who find it relevant. Other people will consider it junk. So target a specific neighborhood with a larger percentage of your ideal clients and build a route density in a small area.

Move your cleaning website to the top of Google

Marketer are always joking about how the best place to hide a dead body is the second page of Google. Well, the joke holds so much truth in it. Only very desperate people will open the second page to get a solution. And this is where SEO for cleaning companies come in. It will tell search engines about your website and give your visitors a great user experience.

SEO (Search Engine Optimization) is a very wide topic but it’s critical to cleaning businesses that want to smash the competition and stand out among the masses. So take time to read about it and apply it to your business.

Spread word via social media

Instagram, Facebook, Twitter, and LinkedIn are powerful social marketing platforms that can’t be ignored by any business owner in this day and age. Take Facebook for instance, everyone and their dog is logged in right now. You get to attract potential clients and build a solid relationship with your existing ones. Create relevant messages that are more engaging and educational, rather than salesy or promotion materials.

And don’t shy off from running Facebook, YouTube, or Google PPC ads. They are very powerful marketing tools that can increase your brand visibility a hundred fold and give you new clients.

About the Author

AugusteGlobal offers Digital Marketing Service for Cleaning Business maximize their exposure by broadening their customer base and increasing profits.

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Author: Auguste Global

Auguste Global

Member since: Oct 04, 2020
Published articles: 2

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