Asia Pacific to record the highest CAGR in Global Water Enhancers Market

Market overview:

The global Water Enhancers Market is estimated to develop with a considerable CAGR during the outlook period.

Water enhancers are known to add flavor and dietary support to water without the application of carbonation. Carbonated drinks have a special hot and spicy taste, and it is due to carbon dioxide gas that this carbonated and spicy is accepted throughout the world in many soft drinks. Carbonation is the process by which carbon dioxide dissolves in water at low and high pressure. However, these flavors come in exchange for their health effects, which have become a concern of people around the world.

Market Drivers and Restraints:

A growing obese population in Western countries reject carbonated energy and soft drinks due to health awareness and problems associated with drinking them. In the global market, concentrated products like water enhancers are becoming an increasingly common trend in retail. In the modern retail market scenario, concentrates are widely applied in end-user industries such as bakery, confectionery, and nutrition. Carbonated beverages have also been shown to release carbon dioxide gas from the digestive tract, which can significantly increase the symptoms of irritable bowel syndrome, which is characterized by chronic abdominal pain, discomfort, and bloating. Therefore, these health problems among customers are driving the global market for water enhancers on a large scale. These products can be used "on the go" and consumer consumption is increasing due to their rich and nutritious profile. The shortage of time among millennials is expected to drive incredible demand for food and beverage products in major cities around the world due to their busy lifestyles and drive the market for water enhancers during the forecast period. Even changing consumer preferences for healthy aromatic drinks have boosted the market for water enhancers.

Therefore, to avoid carbonated beverages, consumers prefer moisture enhancers as a healthy alternative. In addition, supported by attractive marketing, it has vastly expanded the consumer base of health-enhancing foods and beverages around the world. As demand for soft drinks continues to decline, liquid concentrates provide tap and bottled water customers an additional attractive opportunity to reverse sluggish beverage sales. The global water enhancers market has several limitations along with great potential to generate income. Lack of strict regulation by regulatory authorities, consumer-friendly manufacturing practices by market participants, ingest safety issues, and lack of awareness of certain products among consumers are some of the constraints hampering the world market for water enhancers.

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Report is segmented as:

Based on the active ingredients, the products have been classified into vitamins, sweeteners, antioxidants, and electrolytes. Vitamins and electrolytes are expected to account for more than 57% of the global share. By product type, the market has been segmented into scented drops, energy drops, fitness and exercise drops, etc. Of these, flavored drops will account for more than 49% of global share in 2018.

Geographical Segmentation:

Globally, North America, South America, and Western Europe are expected to account for more than 63% of the global share in 2019. This is primarily due to high consumer awareness with the presence of many manufacturers and suppliers. Furthermore, Asia-Pacific is expected to be the fastest growing region of the global water enhancers market during the outlook period due to rapid globalization and adaptation of Western trends.

Key market players:

Key players in the global water enhancers market include Cott Beverages, Dyla LLC, Nestle, Arizona Beverages USA, The Coca-Cola Company, PepsiCo, and Kraft Foods.

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Scope of the report:

The report offers a comprehensive examination of the industry by providing the estimations of market potential and forecasts with utmost granularity. Along this, the factors influential in influencing the market dynamics and trends discussed in detail at the product level. Further, the performance of the market at the regional and country-level had assessed and the prospects with huge growth potential identified and debated.

The key players in the industry are profiled giving insights on their financial performance, market position and growth strategies. Comparative analysis on prime strategically activities of the market players delineating the key developments like mergers & acquisitions, collaborations and an evaluation of the competitive environment within the industry had provided. The report also provides a broad outlook of the current market along with recommendations from industry experts on the opportunities for investment activity.

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