What are the Multi-channel challenges and how to overcome them?

Every e-commerce business holder wants to see their business development and profits increase, but no one likes suffering the rising pains that so often go hand-in-hand with ascending operations. In e-commerce, capitalizing in multi-channel can benefit you rapidly to take your business to the next level, but it can come with challenges that you may be familiar with. To flourish in multi-channel, you have to know how you are going to address these challenges when they arise in front of you. You have to put a strong strategy in place before you certainly need it.

Here in the article, we will look at what are the challenges Multi-Channel facing and how to overcome these challenges.

1. Cross-Channel Messaging & Branding

One of the major marketing challenges, e-commerce business holders’ face when it comes to multi-channel is keeping branding and messaging reliable across diverse channels. When you are only retailing your products on one channel usually your website, it is much relaxed to control and keep track of the messages and branding. However, when you start capitalizing in multi-channel, you have been forced to achieve messaging and branding consistent across multiple channels (Amazon, eBay, Etsy, etc.) that all have diverse requirements, distinctions, and best practices. When you are offering your products to new onlookers on new channels, you have to confirm that you are generating the same first impression that people are getting when they visit your website and buy products through your online store.

Solution: Put a strategy in place for keeping informed about messaging and branding.

To confirm that you are not using any outdated messaging, branding, or product cinematography across your channels, make sure you have a strong strategy in place that you can implement at any time updates require to be made. Put someone from your group in the responsibility of making and handling updates, make sure the process has well defined, and power multi-channel automation software to enhance output.

2. Inventory Management Another big challenge that e-commerce business holders face when they start marketing products on multiple channels is keeping up with inventory.

When you are investing in multichannel, it can sometimes be problematic to manage supply-demand or approximate how much product you will need to have on hand in a given month. Keeping too much inventory on hand can be costly, but not having enough can stop you from increasing and serving new customers.

Solution: ABC Analysis and FIFO

A process for arranging your present inventory using three categories:

• High-value products with a low rate of recurrence of sales
• Adequate value products with an adequate frequency of sales
• Low-value products with a high rate of recurrence of sales

Shopify describes FIFO as an office process assumes that sellable resources, such as inventory, rare materials, or modules developed first were sold first. That is, the oldest products have sold first, with its associated costs being used to regulate viability.

3. Customer Support & Involvement

When you are only marketing products through your website and store, generating the right experience for customers is justly stress-free to manage. However, supporting and developing relationships with customers can simply become a lot more challenging when you start marketing on places like Amazon, eBay, Etsy, Facebook, Alibaba, and other online marketplaces.

Solution: Hire the right people

The greatest thing you can do to guarantee that your customers are getting excellent support is to build an excellent team. However, for your team, you have to choose the best people from your squad.

Schedule an ERP Gold demo to understand what Multi-Channel is.

She is a Digital Marketing Strategist in a Software House based in the USA and offers Business Intelligent Solutions. She is writing articles and blog posts for the past six years.