How to Improve Your Dental Business Online Performance

Nowadays when we get all the information online and through social media while everything is just „one click away", online performance of every business is extremely important. For dental business, presence on the online platforms is even more important because dentists are not exactly everyone's favorite persons. Many people are avoiding going to the dentists because they fear the pain. That’s why dental business online performance needs to be improved regularly. We present you some tips and tricks for online improvement :

Good old Google maps

Advertising on google maps can be very important for your business. Google maps is so much more than finding a location, it’s a virtual place where you can get the most important info about anything you search for. Surprisingly a large number of people are always in a search for a new dentist because of the bad experiences. When your potential patient is typing the word „dentist" in the search bar, your office will be on the searching list. This is also convenient because people can instantly see where your dental office is located and how to contact you. There's also an option where people can see how many stars you have - rating on this way can lead a new patient straight to your if you're ranking high on the list.

Instagram profile is necessary

One of the most used social media platforms is Instagram. It was originally reserved for younger people, but for the last few years the older generations can be found on Instagram as well. People love having all the information about anything they’re interested in, because it gives them a sense of control. That especially enhanced when it comes to dentists because of the fear and anxiety the majority patens have. Instagram is important for dental business because on your profile patients can see how your practice looks like, they can read the comments and experiences of other people, and they can find out how you communicate to your visitors. All these things contribute to a sense of calmness and it’s one of the ways to reduce the fear.

Facebook Ads

Facebook is also a platform that has an extremely large number of users, and that’s why it presents a perfect online place to reach out to your patients. Facebook has a cool advertising option called „Local Awareness ads" that helps you to spread a word of your dental business but in a specific area. Targeted patients are the one who are near your office – you won’t have any benefit if a person from another country sees your advertisement. Many people won’t go too far away for their regular dental appointment so Facebook is a great option to attract the right patients. Your online performance will be increased after using these ways of promotions that Facebook offers.

Chatbot

These kinds of automatic communicating ways are perfect for patients who need information immediately. Chatbot is an effective tool to engage your patients who visit the website of your dental business, but also a way for them to get info as soon as possible. Nowadays we’re all accustomed to huge amounts of information and we also want them at that moment. Chatbot is especially convenient for dentists online performance because when patients are in pain or they need some professional advice immediately, a dental chatbot is always there to give them some basic info about the searched problem. It’s also a way to improve your online communication with patients because chatbot is always available. Patients can also get the recommendations for some products based on their searches, they communicate in a language which is suitable for them and you can help your patients stay on track and be a part of their treatment process.

Keywords for emergency cases on Google

Many people would say that pain in their teeth always strikes in the middle of night or when they don’t have any medications near or when every dentist practice near them is closed. That’s why emergency keywords are extremely important for dental business online performance! Not a single patient will forget that you help them ease their pain in the middle of the night. That’s how permanent patients are acquired. These kinds of advertisements are also found on Google. When a person types „emergency" or „urgent" swollen cheek or tooth pain or something related, your practice can be found on top of the list. It implies that your staff are prepared to take these kinds of emergency cases, because if you have an ad and you don’t peek up to your patient in pain – that’s a lost customer for good.

Dental business online performance is as important as any other aspect of your business. Patients are very sensitive when it comes to dental problems, and that’s why communication is even more important in the dental profession. Because the main part of communication is online nowadays, online performance is definitely on the top of the importance list.

Nature lover and part-time hiker. Living in Alaska for more than a decade and enjoying it here. Love writing during cold Alaskan winters and that's when you're going to see me around here, a lot.