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Master the Art of Visual Storytelling for your Business | Stories that Connect, Engage and Inspire!

Author: Webcastle Media
by Webcastle Media
Posted: Oct 15, 2020

Engagement + Leads = Better Conversions.

As marketers seek ways to create brands that attract, engage and inspire, a powerful, engaging visual can drive up to 90 percent more user engagement than posts without having one. With consumers increasingly distracted by an array of digital stimuli, including traditional web, mobile, and social, one powerful technique that cuts the clutter is the use of visual storytelling to engage customers and prospects.

"Powerful visuals evoke emotions, driving a deeper engagement and more profound change in behavior."

Visuals evoke emotions. Brands that use visual content find that it triggers greater engagement with their customers and prospects. Visual storytelling is not a new concept, and it goes back to prehistoric times with cave paintings, many of which still exist today all over the world. Visual elements such as images, video, and graphics can significantly impact engagement and eventually the buying decisions of your audience. It enables you to tell your story with greater impact than words alone. Thus, when the visual is a powerful one, the effect is magnified.

Making an emotional connect.

Making an emotional connection with consumers is still a skill underestimated by many marketers. Every buying decision we make, the first and foremost is an emotional one. Only once the emotional decision is made does the human mind provide the rationalization (or justification) of reason and logic. People do not relate to brands, they relate to other people. Stories have been the social glue that binds society for as long as humankind has existed and what better way than to tell stories through visual content. While we have an overwhelming choice of media today, it is more important than ever to choose the right images to tell your story and bring your message across. Many web development company in Kerala are implementing this technique, thus differentiate itself from the rest.

Bringing Brands to Life

As a leading web design company in Kochi, we aim to create brands that connect. When developing a story, 1. We identify how your product helps your customers 2. What problem does it solve? 3. What benefits, not features, does it offer? 4. What makes your solution different from the competitors’? Telling stories that are not connected to your brand or unique offer will entertain, but won't offer value or sell your product. By adding these elements into the design of your company website, social media platforms, and printed materials, it has powerful implications for how you interact with your customers, your prospects, and your potential leads.

WebCastle was founded in 2008. We have gathered awesome talents to maintain a steady growth since then. We have developed a good client base with a great satisfaction rate to become a leading web design company in India. Castler’s never give up on quality. Creativity and punctuality in the delivery of the project have helped us earn a reputation for being a leading digital marketing agency in Kochi. We are always looking forward to producing the best online exposure for our clients. Each one of us is extraordinary professionals in this business to process the tasks in a unique way.

About the Author

WebCastle is one of the leading Web Designing & Digital Marketing Agency in Cochin, Kerala who has a Creative Design & Development Team with over 11 years of experience & Expertise. We’re a Top-rated web design & digital agency.

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Author: Webcastle Media

Webcastle Media

Member since: Oct 17, 2018
Published articles: 7

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