Lighted Box Sins and Logos: A Journey through Decades

Outdoor Digital Display Advertising Screens or Lighted Box Signs are our past, present, and future. These are the sign that lit our most cherished brands as well as our local stores. But the designs and styles of these signs have grown and evolved significantly over the decades.

That is why today, we will take a walk down memory lane and go back to the '60s when the signs were bold and straightforward. We will discuss the various styles and show how the brands have evolved their signage with passing the time.

Pepsi:

Pepsi is the first signage that we all saw over the years. It went from being a direct sign written on a white background in the early 60s to being an icon of brand and style. If you look at the Pepsi campaigns worldwide, they focus on a Pepsi lighted box sign.

Its brand identity grew out of the signage, and the brand has grown into an icon that keeps the signage in the brand advertisement. It is a true icon of signage, taking the entire brand identity and growing with the brand.

Coca-Cola:

There is no discussion on brand signage that will ever be complete without the COcoa-Cola sign. From direct Red word written on the plain white background, to the elaborate, calligraphically affair in the red background; Coca Cola provides its signage writs to shops worldwide.

It's the most effective miniature marketing technique that you would see in the 1990s. The entire millennial generation has grown up with Coca Cola refrigerators. The signage grew into itself and became a true icon of popular culture.

H&M:

H&M is a modern brand that provides signage in the outlets. These outlets, almost universally, are placed in the malls. Malls are closed spaces where subconscious branding styles focus on modernity and futurism.

That aura can be easily seen in the H&M brand logo comprised of three words, scribbled in red color. The catchy and straightforward style of the brand logo brings the rhythm connectivity of modern youth. The youthful types of the brand have grown out of the logo itself.

Baskin Robbins:

Another journey from the 1960s to the 2000s is the Baskin Robbins journey. It is a brand that has been serving children and elders alike for the past five decades. In terms of their signage, they have never evolved. The main reason is that they want to retain the appeal of familiarity.

But their signage has grown and evolved with changing times, and they have applied the theme of pink. Whenever an ice cream shop has an entirely pink article, they are focused on a sib conscious association with Baskin Robbins for the consumers. That association proves that Baskin Robbins is on point in their assessment of the strength of their brand.

Zara:

Another clothing brand, straightforward style, and eternal signage, ZARA is the epitome of simplicity shooting for the stars. The brand's focus is o keep options open, and the signage contrasts with the brand itself.

While the brand focuses on an extended range of different color schemes, the signage is a simple white engraving on a black background. Zara has the most iconic brand logo that is simplistically developed.

Mango:

While we are at a retail-focused logo discussion, Mango is a simple black engraving in the white background. It is a creative copy of Zara that comes in another form of subconscious association. Subliminal, Mango's brand logo will remind the consumer of Zara's promise of simplicity.

Mango is new and less known then Zara, and piggybacking on a significant brand's logo is indeed the right choice for the brand designer. Mango has the same promise of a wide range of natural colors and most simplistic and yet futuristic designs.

All in all, logos grow into signage, which is why signage are kept in mind when symbols are developed. Everyone knows that a simple logo is a modern way, while extensively complex logos that were bedazzling used to be the past game.

Share your thoughts on the matter in the comments section.

My name is Elijah Goodwin and I am an Outdoor Advertising Products Manufacturers