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Effective Strategies for iOS Apps to Boost User Engagement

Author: Danny Root
by Danny Root
Posted: Oct 18, 2020

The influence of mobile computing on today’s world can best be described as absolute. Be it their diverse applicability, versatility, or the immense flexibility that they offer, mobile apps are almost entirely pervasive in [semi] urban life today. The same can be said for the contemporary business industries, as well as their respective sectors. The accessibility that smartphones bring to the table, has opened up a multitude of business opportunities, insofar as profitability, as well as scalability. The medium through which smartphone applicability influences the world today, our mobile apps.

Here are 4 ways in which you can boost the engagement of your iOS mobile app:

Battery LifeThese days, there is absolutely no dearth of conveniences for app developers. Standard coding (programming) elements can be adequately fulfilled by available presets, freeing up time for developers to focus more on other aspects of the app, such as graphics quality, colors, etc. In such a situation, developers - and even app owners - might get carried away, and lean toward an elaborately designed app. This, however, will mean a great deal of battery life lost for many users. You must, therefore, during your iOS app development process, be sure to optimize your app in a manner that utilizes minimal battery life, without compromise to functionality. Free TrialsIf your enterprise mobile app is free on the app store, you will have the benefit of greater user downloads, and a steady revenue flow from in-app advertising (provided your app is that good!). If however, you launch a paid application, those changes can reduce significantly. No need to panic though. A simple way to navigate this issue, however, is by simply rolling out a free trial version of your app, allowing users to interact with it, and giving them a good sense of what they are paying for. This will increase the chances of your app being accepted, thereby resulting in greater revenue.

Lucid InterfaceIt is said that simplicity is the ultimate sophistication. Whether or not this holds completely true is very debatable. The fact that simple app interfaces are mandatory in the contemporary mobile app market is, however, quite irrefutable. These days, users are spoilt for choice by a plethora of app options for virtually all kinds of needs. This has not only made them harder to please but has also raised the bar on engagement standards. One of the current user expectations for engaging experiences that you must keep in mind during your iOS app development project is developing an interface that is clutter-free, easily navigable and maintains a decent semblance of aesthetic value. Being PushyAll smartphone users in existence will definitely be aware of what push notifications are. From a business owner’s perspective, they are an invaluable tool when it comes to effectively communicating with target users, and boosting engagement. You must, during the initial stages of your iOS app development process, affix the utility, framework, and applicable frequency of in-app (as well as external) push notifications. Doing so will ensure that you later reap the future benefits of positive user response, as well as engagement.

However, if you want to build cross-platform apps, i.e., for iOS, Android and the Web, HokuApps low-code mobile app development platform is the right choice for you. The HokuApps platform is an automated one which contains 3 deep libraries. With choices in pre-configured business modules, pre-connected technology components, and a design studio, all that needs to be done is a drag and drop of all three elements to create generic apps. Post which, apps are customized to suit the business’s unique requirements. The result is cross-platform apps that are created at 10x speed (in comparison to traditional app development), are robust and reliable.

About the Author

HokuApps is one of the fastest growing rapid application development platforms that empowers organizations to develop fast and innovative technology solutions. With main headquarters in Singapore, the rapid application development platform has enhanc

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Author: Danny Root

Danny Root

Member since: Aug 20, 2019
Published articles: 24

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