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Using Custom Cookies to Promote your business and Increase Sales

Author: Chris Ingallina
by Chris Ingallina
Posted: Sep 06, 2014
emotional branding

Promoting your business can make or break your sales. Coming up with new, memorable promotions can be a difficult task. But, with a unique promotional strategy, sales can skyrocket. Evidence continues to grow that emotional branding is a successful strategy that is known to increase sales. There are many ways to incorporate emotional branding. However, techniques that are unexpected are more likely to stand out, and not be lost in the wash. Several key relationships can be forged and strengthened through emotional branding, thus increasing your sales.

It is no secret that relationships with key companies can have great advantages. Having good relationships with suppliers ensures lower costs. A good supplier will closely monitor the cost of the supplies, and pass on any savings. A smart business owner knows the value of this relationship, and makes it a priority to keep themselves fresh in the minds of these companies. Sending a basket of sweets and savories with your company colors used throughout is sure to stand out, and looks like you went above and beyond to create a meaningful gift.

It is also imperative to stay fresh in the minds of customers. Word of mouth is the most effective, cheapest way to continue to grow your customer base. But how do you get customers to continue talking about your company and your products? A basket full of cookies custom printed with your company logo is a perfect way to get people talking. Not only do they see your logo, but the associate your company with the excitement of receiving a gift, and tasting the delicious flavors of the cookies. A basket full of cookies is also usually shared with friends, family and co-workers, who will have a similar emotional experience.

Gift baskets can also be used to secure new customers. When handing out flyers, most are discarded before being looked at or – even worse – not taken at all. A package of informational brochures and business cards with a few small cookies added for good measure are more likely to be accepted. And people are more likely to read the information that comes along with the cookies. Eating cookies while reading the brochures about your company creates a positive association, and good feeling about your brand.

Top companies are discovering and taking advantage of the power of emotional branding. One of the most simple ways of creating an emotional response is through sweets. Having cookies created with your company logo is an easy way to blend the enjoyment of eating and the enjoyment of using your company. It is a great way to build and keep relationships, and introduce your company to others. Finding a good caterer to create these cookies can make it inexpensive too. Ingallina’s Box Lunch, with free delivery in the Seattle, Portland and Los Angeles metro areas, creates fresh baked custom cookies at a reasonable price. They can incorporate your literature into the basket creating an experience that is difficult to forget.

Ingallina’s Box Lunch, with free delivery in the Seattle, Portland and Los Angeles metro areas, creates fresh baked custom cookies Gift Basket at a reasonable price. We also offer Party Platters, Accompaniments, Sandwich Platters, delicious Salad, Gift basket and more.

About the Author

Ingallina’s Box Lunch is a high quality, Corporate Catering Company specializing in the needs of corporate offices.

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Author: Chris Ingallina

Chris Ingallina

Flag of United States
United States

Member since: Dec 21, 2013
Total live articles: 16

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