The Worst 5 Pieces of Advice We’ve Ever Received About Sending Mass Email

The Internet provides tons of information on various topics. You can come across good and bad advice that will help your business to thrive, or vice versa, ruin it. Marketers offer advice on mass-mailing, too. Don't waste your time looking for negative recommendations, all of them are collected in the article below.

The first thing you need to make sure after the mass mailing is that all message reached their addressees. It is also important to know that customers have read the notification and responded to it. But if you do decide to use an email blaster from Atompark to advertise your business, try not to apply the recommendations below.

1. Embed a bunch of media files

One of the more popular ways to fill emails is to use visual elements. Many people think that the more the better. Emails with visual elements are more likely to be opened. They are of more interest to clients.

But don't overfill your emails with pictures. Spam filters react to big attachments when determining if the content of an email is spam. The presence of such images may result in the notification not appearing in the inbox. In this case, the use of an email marketing software for newsletters will not bring the desired effect.

To prevent your messages being moved to the spam folder before the user sees it, remember that the attachment should not exceed 25% of the total volume of the email. Ideally, the notification should contain a small image (with a company logo or other interesting content) that will grab customers’ attention.

2. Send a message to your entire contact list

To save time significantly, you can send one email to every client. But many email service providers impose limits on the number of messages sent. It is also possible to limit the network bandwidth.

Sending emails using a corporate account will help remove some restrictions, but the limit may be imposed by your administrator. You can send only a certain number of emails to your contact list.

To avoid sanctions, use special software for emails. You can also divide your contact list into several groups so that only interested customers receive notifications.

A good bulk emails service allows sending emails to inboxes of unknown users, too. For this, follow these steps:

1. Go to the contacts tab.
2. Add a new user.
3. Instead of his full name, write "undefined recipients".
4. Add an email address.
5. Save the changes.

Now, create your email and set up a mailing list for users from the previously added list. Addresses must be added to the blind copy, so clients cannot view email information of other users.

3. Fill the «to» CC field for addresses

Don’t forget about using the "to" field when sending emails. Imagine you received a congratulation or other message from friends or relatives. For this, the sender added the list of addresses of all his friends. Before you can read the text of the email itself, you will have to scroll through all the displayed emails.

This is a violation of users’ privacy. All clients who receive newsletters from you via mass email sender service mustn’t see email addresses of other contacts. In fact, the open display of emails can be considered as the transfer of your database to your customers.

To hide email recipients, remember the "blind copy" field. This way, customers will see only their own addresses in the mass mailing. This has many benefits for the company, plus the database will not be disclosed.

4. Buy a third-party mailing lists

One of the easiest ways to use the email mass sender is to purchase a contact list of a third party. You will create a new database and send out messages to uninterested users.

But remember that customers may not be interested in your product or business at all. This means they won't even open your letter. This will lead your emails to spam, and your reputation will be significantly lowered. In some states, over-sending of spam results in sanctions and heavy fines.

5. Use a plenty of formatting options

You may think that if you use a lot of formatting styles in a single message sent using an email sender software, it will lead to the increased interest of users in your company. You can experiment and create emails with different formatting. But don't use all styles in one email. The message will be difficult to read, and customers will simply send it to their spam folder.

Mail services pre-filter notifications. To prevent a letter from falling under sanctions, you need to carefully study its contents before sending out. You can also send a notification to another user — your friend — to find out if the letter will end up in spam.

Don’t use many links to complement one message. The email should be intended for a specific action — promoting a product, motivating a purchase, or notifying about the opening of a new store. Use a specific link that will enhance the information in your letter.

Wrap Up

Each company tries to apply different marketing strategies to attract new users. Proper use of bulk mail sender services will allow you to notify a large number of customers about changes in your company and increase interest in your brand. Don’t dwell on the bad advice offered on the Internet, and you will see your business thriving.

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