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Advantages of business intelligence for sales professionals

Author: Kate Beth
by Kate Beth
Posted: Oct 30, 2020

When it comes to perceiving your customers, products, and pricing, monitoring sales data across all these variables can be the disparity between failure and success. Often, sales data is the answer to formulating your company extend among other vendors in this hyper-competitive the business world, fighting for the same market share. The ability to monitor what customers are purchasing, what products are trending down, and what sales areas or stores are grappling with offers actionable intelligence. You can utilize actionable business intelligence services to better position your organization for escalation and avert challenges before they impose impacts on your bottom line.

When combined in a consolidated location and regularly referenced, sales data offers transparency into the performance of your company. BI software can furnish a unified location for all your data, altering columns of spreadsheets into visual graphs and charts can utilize to direct your team and make cost-effective decisions.

Benefits of BI for salespersons:

If your organization is thinking about for sales analytics ad reporting, mull over the following some advantages as purposes to move forward:

Sell more to existing customers-

It is no clandestine that it costs more to win a new customer than to keep hold of an existing one. It has been analyzed that the chance of selling to an existing customer is up to 14 times advanced than selling to a new customer.

Armed with business intelligence solutions, your sales team will endure a greater understanding of what your customers are purchasing, and perhaps more vitally, what they are not. Monitoring sales data by the customer will divulge demand trends and opportunities to cross-sell other products. If one of your customers is purchasing administrative HR software, for instance, but not payroll service, you can formulate marketing campaigns targeting that specific opportunity.

Offer better customer service-

As you monitor customer sales and scrutinize buying habits, you can make a more comprehensive picture of the business requirements of your customers. With actionable business intelligence consulting services, your sales team catch into customer meetings greater prepared to react to queries, discuss prospective opportunities for cost savings, bring in new products they can utilize to improve sales and review current stock levels to ignore inventory challenges.

As you and your team attain more about the needs of your customers, you can furnish greater service, strengthen relationships, and earn loyalty.

Create data-driven decisions-

To maintain pace with the market and maintain competitors at bay, you require unfettered access to recent information about your business and you should utilize this information to steer decisions. Emotional decisions or initiatives regarding intuition pose risks you cannot afford to take.

With sales data degraded by sales reps, customers, or products, you can approach execution reviews with insights that assist every rep in achieving higher sales or fixing broken customer relationships. With facts about historical product sales across multiple industries, you can ensure your team is ready for spikes in demand and prepared to answer any query. These are just two instances for ways of making more data-driven decisions. Having timely and accurate data at your fingertips will make it simpler to justify the actions you endure with your team and your customers.

A single source of truth for reporting-

For many organizations, data about products, marketing activity, and customers is likely stockpiled in diverse systems spread across your business. Sometimes, these different systems do not talk to each other, and data is shared rarely effectively and productively.

BI software can deliver as a single source of truth for all pertinent business data. BI can incorporate with various company systems consisting of ERP, POS, supply chain or warehouse management, and CRM. This incorporation ensures holistic data to be evaluated through your BI tool that provides you with a more absolute picture of your execution and a more transparent sales culture.

Support for other administrations-

Actionable business intelligence consulting services business intelligence consulting benefit more than your sales team. The knowledge about what products are selling can convert other business areas to more proficient. Operations can plan better and forecast product demand that denotes making manufacturing, development of the product, and customer service for production plans and staffing requirements.

Marketing will have the proof they should prove that campaigns are steering sales and which ones should be refined. Management can access executive dashboards with high-level details about sales activity that will succour them in making strategic decisions for organizational advantage and justify future expenditure in sales. Data from one source of truth will steer value between administrations and across the enterprise.

Sales leaders should track a smorgasbord of KPIs, from individual and team execution to inventory, product sales, and marketing campaigns. Business intelligence companies aid you in administering all these data points from one system and maintain your analytics current.

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About the Author

Hi, this is Kate, a Sap service & solution Consultant in Kolkata, India.

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Author: Kate Beth

Kate Beth

Member since: Sep 09, 2020
Published articles: 10

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