What are the best tools to use for content marketing?

Content marketing is a strategic marketing strategy designed to develop and deliver useful, appropriate, and reliable content to attract and maintain an identified audience — and ultimately to drive successful customer action.

Content marketing is relevant because it reacts to the questions the audience is asking. You can create trust with your audience through content marketing, boost sales, communicate with your customers, and generate leads. Besides, consumers are seeking high-quality, reliable content from their favourite brands in today's era.

To deliver effective content marketing, you need to understand the importance of content writing & content marketing tools. These tools help in reducing the workload as well as produce better results. Some of the content marketing tools are:

1. Contentools

Contentools is an effective content marketing platform designed to develop, publish, and analyze marketing campaign content. The app also comes with an in-app content editor that enables you to create content with an existing SEO indicator.

2. Hubspot

HubSpot is an all-in-one inbound marketing, sales, and CRM suite that provides content marketers with all the tools they need to create actionable content that generates sales and drive leads.

3. Mail Chimp

MailChimp is an automation platform for email marketing that lets users create, deliver, and evaluate email campaigns. You will send out 12,000 emails to 2000 subscribers on the freemium plan. Some of the features to remember are incorporating various online services, synchronizing customer data, and automating product follow-ups.

4. Adobe Marketing Cloud

Adobe is an online marketing platform and integrated marketing solution which helps marketers optimize marketing campaigns and analyze performance data on the website. The tool will synchronize all your data into a simple Dashboard to navigate.

5. Asana

Asana is a forum for job management that helps teams to work together on projects, on everyday tasks, and goals. Asana makes it easy for team members to delegate tasks, exchange ideas, and track everyone's activities within the team. It offers the option of prioritizing tasks and removes the need for shared spreadsheets and contact emails.

6. WordPress

If you're interested in creating great blog content with ease, then WordPress is the tool for you. WordPress offers marketers the tools needed to create a website or blog as well as an easy to use publishing platform for content creation, uploading content, visitor tracking, and a lot of plugins to help optimize your marketing process.

7. Slack

Slack is a workplace communication and collaboration tool. The app is designed to help users collaborate with other people and team members online from anywhere in the world. The Slack workspace is made up of channels where teams can work together and share ideas. It supports the installation of other apps like Google Docs and Dropbox so you don't need to ever leave the Slack workspace.

8. SendinBlue

SendinBlue is an all in one digital marketing toolbox that helps businesses to optimize email campaigns. It has a helpful feature called "send time optimization" to help you increase the open rate of your emails by making use of algorithms that determine the right time to send out emails. It provides a robust email and SMS messaging service that is user-friendly.

I am a Content Writer who loves writing on Blogging & Content Marketing. I put my Marketing learnings into words to help marketers to stay updated with recent trends.