Every minute during festive sales Rs 1.5 crore sold Smartphones

Smartphones indeed drove the most searched subsequent to shopping category with capturing 47 percent of complete festive sales in the multi day time span (October 15-21), driven by new launches and reasonable models.

As indicated by Bengaluru-based statistical surveying firm RedSeer, cell phones worth Rs 1.5 crore were sold each moment across online stages in the principal seven day stretch of happy deals - enabled by value selection, reasonableness plans and quick delivery.

"In numerous perspectives this is for sure a #festivaloffirsts for Indian eCommerce which will construct a solid establishment for its future development," said Mrigank Gutgutia, Director at RedSeer Consulting.

Fashion, while not as large a business contributor as a year ago, indicated versatility to arrive at 14 percent of the happy days deals, despite of the interest for formal and festive wear actually being low.

"Long tail classifications including home and home goods have improved because of appeal for telecommute and study-from-home foundation," the report referenced.

Smartphone brand Mi India last week said it sold 50 lakh handsets during the seven-day festive sales across Amazon, Flipkart and mi.com platforms.

Chinese smartphone brand Poco sold over 10 lakh smartphones in the festive sales period on Flipkart.

Flipkart earlier said that in the mobile category, the platform recorded two times growth in customers.

The premium segment of smartphones saw a growth of 3.2 times, predominantly driven by Apple, Google and Samsung phones, among others.

This Navratri, ecommerce smartphone sales touched Rs 1.5 crore every minute

India’s top smartphone and consumer electronic brands and retailers said sales had increased 10-20% during the Navratri-Dussehra period from a year earlier, making them extremely optimistic about the Diwali business. For ecommerce platforms, the surge was more than 50%.

India’s top smartphone and consumer electronic brands and retailers said sales had increased 10-20% during the Navratri-Dussehra period from a year earlier, making them extremely optimistic about the Diwali business. For ecommerce platforms, the surge was more than 50%.

Companies like LG, Samsung, Xiaomi, Vivo, Sony, Panasonic, Croma, Vijay Sales, Great Eastern Retail, Girias Retail and Sangeetha Mobiles have reported a surge in overall business with consumers preferring to buy mostly mid-to-premium products, while for online sales the business has doubled for most brands.

Average bill value was up 10-15% over last year due to more purchase of premium products, availability of finance schemes and exchange offers in both brick-andmortar and online stores.

Even fashion retailers like Shoppers Stop and Arvind Fashions said sequential recovery in business had gained pace during Navratri sales, which though were still lower year-on-year.

As per ecommerce market researcher RedSeer Consulting, online festive sales touched $4.1billion (?29,000 crore) during the Navaratri week, compared with its prediction of $4 billion. It said online platforms sold?1.5 crore worth of smartphones every minute.

India’s largest appliance maker LG India vice president Vijay Babu said middle-class consumers had no spending avenue since the pandemic, be it eating out or holidays, and hence savings were now going on to Diwali purchases further boosted by government bonuses and restoration of salary cuts. LG’s sales had grown 31% this Navratri over last.

Tata-owned electronics and smartphone retail chain Croma has seen 20% growth over last Navratri, while sales at South’s leading chain Girias grew 25%, executives at the companies said.Croma marketing head Ritesh Ghosal said financial companies had tried their best to stimulate spending by pushing generous cash-backs, especially on EMI transactions, and there was a marked rise in approval rates for loans.

Raju Pullan, senior vice president (consumer electronics) at Samsung India, said consumer preference had shifted to premium TV, 55-inch and above, bigger refrigerators, fully automatic washing machines and microwave ovens, as they sought more convenience at home.

"Our premium segment grew by 50% in the first 25 days of October since we launched our festive promotion," he said.

Sony India managing director Sunil Nayyar said there had been "exceptional growth" in the 55-inch and above televisions. Xiaomi India MD Manu Kumar Jain tweeted that the company had sold over 5 million smartphones with its 15,000-plus retail stores having doubled business.

The companies said growth would have been higher had there been no issue with supply of products which had become a stumbling block for categories like laptops, televisions, premium appliances and even smartphones, though brands expect to build up the pipeline next month ahead of Diwali.

"Stock shortage was the biggest issue during Navratri; otherwise our sales growth rate would have been much more. However, the best thing is consumers have started coming out," said Nilesh Gupta, a director of Vijay Sales, an electronics retail chain in Mumbai and Delhi.

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