The Beginners Guide To Text Message Marketing

You've heard of text message marketing, but maybe you don't fully understand it yet. It's important to figure this out because it could be quite helpful if you know how to use it. The following are a few things to know about text messaging marketing.

What is it?

SMS marketing or text message marketing involves texts. Now, there's a little more to this type of marketing than meets the eye, like how there are two options. The one everyone knows is the short message service or the SMS service.

What you're doing here is sending a message that only has 160 characters or less. You'll have access to all the alphanumeric characters you want, and you'll be able to create quick messages for your customers or clients.

A business can use this type of message for everything, from informing folks of a new product launch to reminding folks of a sale. The other form of text message marketing is MMS or multimedia messaging service.

Here's where you get the opportunity to send information with more than 160 characters. You could also send images and videos to your customers or clients.

Why is it Useful?

The next thing to address is how one can use these messages. One important thing to remember is that these messages have a high open rate. If you send this, you know most folks that receive the message will open and read the message.

This is one reason business owners are turning to SMS marketing. Business owners can use this type of marketing to promote all sorts of things, but they can also use it to engage with their audience.

According to CDYNE, good text marketing services allow businesses to "engage with customers by sending and receiving" text messages. Being able to engage with your audience could have its benefits depending on the type of business you run.

For example, it could help businesses that are trying to improve their customer service. Addressing complaints or concerns through text is easy and sometimes preferred by customers. Organizations could use this as well to initiate donation campaigns.

Why is it so Popular?

Now, you know a little more about what this type of marketing is and how it can be used, but you should know why folks fall in love with it.

Making Customers Feel Special

This type of marketing makes it easy to personalize campaigns. Customers love to feel special, and they frequent businesses that can do this for them.

As your business grows, personalizing services becomes quite challenging, but text messages feel more personal, and you can always get better at it. You can put customers in groups and send them more customized messages that could make customers feel like you're paying attention to their needs. This is an incredibly powerful thing to do for your customers, and it could help improve loyalty.

The Convenience is Nice

The other reason people fall in love with text message marketing is that it's quite convenient. Customers love convenience, and these types of messages do just that. Your customers don't have to login or open up their social media accounts.

Your customers don't have to open up mail, nor do they have to login to their email accounts. All they have to do is pick up the phone, and your message will be right there waiting for them. Even if your customers don't fully understand this, they'll appreciate how convenient these types of messages are.

Business Owners Love the Simplicity Behind It

Business owners don't always have time to learn stuff associated with each marketing tool. It could be a real headache to learn about keywords, algorithms, and all those other things that are helpful when using digital marketing tools.

Text messaging marketing companies offer an easy-to-follow process that can be learned without knowing anything about this type of marketing. Not having to learn specialized tech information to use this type of marketing is a plus.

It Cuts the Noise From Marketing

Marketing can be annoying to customers, and this is something business owners know because they're bombarded with other company's marketing just the same. Yes, it's vital to market, but too much of this can feel overwhelming.

All those graphics, large fonts, phony actors, and much more can get annoying at some point. The good thing about SMS marketing is that it gives you a chance to cut the noise every so often. All you need is a quick message to your customers and nothing else. Business owners get to give their customers a break, and that's good for everyone.

Hopefully, some of this helps you understand this type of marketing a little more and helps you see why it's important to invest in it. A lot of businesses are doing the same, and the last thing you want is to be left behind.