Digital Marketing To-Do List

From content strategy and social to analytics and retargeting, you’re staying up to date on it all. It’s a lot easier when you can do so with simple, easy-to-digest guides. whether you are currently in the field of digital marketing, or if you are thinking about hiring a digital marketing consultant, here is a to-do task you likely will find professionals in this role doing every day:

Social Media

• -Developing an editorial calendar for content sharing

• -Updating Facebook Pages

• -Updating Google+

• -Updating LinkedIn

• -Updating Twitter

• -Answering LinkedIn questions

• -Updating Tumblr, Instagram, and other social networks

• -Managing your Yelp profile

• -Bookmarking blog content on social bookmarking sites

• -Building out custom Facebook pages

• -Designing cover images for social profiles

• -Developing social media marketing plans

• -Guest writing for industry blogs or websites

• -Interacting with consumers via social media

• -Recruiting guest bloggers

• -Researching bloggers

• -Writing a social media corporate policy

• -Scheduling social media status updates to be published

• -Responding to questions on Quora

• -Researching bloggers

• -Monitoring competitors’ social media updates

Analytics

• -Analyzing Google Analytics

• -Measuring search engine optimization results

• -Performing competitor keyword analysis

• -Reviewing eCommerce sales data

• -Review social media metrics, like Facebook Insights

• -Running reports to track growth, response, or ROI

Sales

• -Writing proposal

• -Creating lead capture forms for the company website

• -Writing sales follow up a copy

• -Writing sales scripts

• -Submitting eCommerce products to shopping aggregators

• -Using lead scoring for prospects

• -Developing demonstrations or tutorials

• -Networking – in person!

• -Writing tips & how-to articles to share with prospects or customers

• -Researching affiliate programs

Email Marketing

• -Choosing an email marketing software vendor

• -Designing email newsletter templates

• -Distributing email newsletter

• -Writing email newsletter copy

• -Setting up trigger emails

• -Setting up an account with the email marketing software vendor

• -Sending test copies of the email newsletter

• -Segmenting email newsletter lists

• -Reviewing email newsletter metrics

• -Cleaning up the database (fixing typos, adding in new data)

Video

• -Developing video content

• -Hiring a vendor to develop video content

• -Writing video scripts

• -Develop keyword lists for tagging videos

• -Writing video descriptions

• -Publishing video to YouTube

• -Publishing video to a company website

Advertising

• -Writing ad copy

• -Designing ad units

• -Monitoring Facebook Ad campaigns

• -Researching affiliate programs

• -Signing up for affiliate programs

• -Running retargeting campaigns

• -Running ad campaigns in Google AdWords

• -Running ads on LinkedIn to promote the business

• -Running estimates of audience size for Facebook ads

• -Buying ad space on specific or niche sites

Public Relations

• -Commenting on articles or blog posts online

• -Documenting online media placements

• -Following up with people product samples were sent to

• -Pitching bloggers to review a product

• -Writing press releases

• -Submitting press releases thru online wire services

• -Sending out product samples

• -Searching forums for influencers

• -Reviewing forums for consumer feedback

Website Management

• -Designing web graphics

• -Editing web copy

• -Fixing broken links on the company website

• -installing tracking codes on the company website

• -Publishing blog posts

• -Renewing domains and hosting plans

• -Sourcing images to accompany blog posts and status updates

Customer Service

• -Developing customer service plans

• -Responding to customers questions or concerns on social media

Project Management

• -Getting content approved by key stakeholders

• -Giving presentations on your work

• -Formatting documents (Excel, Powerpoint, Word)

• -Writing case studies of projects or clients

• -Updating editorial calendars

• -Training staff on social media involvement

• -Speaking at industry conferences or meetings

• -Sitting through many demos of marketing tools & dashboards

• -Setting up Google Alerts on key companies, people, or products

• -Sending thank-you notes or emails to customers

• -Reviewing metrics, metrics, metrics

• -Reviewing reports with clients

• -Researching the latest digital marketing trends & tools

Search Engine Optimization

• -Developing keyword lists

• -Appropriately naming images on the company website

• -Choosing anchor text for backlinks

• -Distributing articles to article submission websites

• -Listing the company in online local business directories

• -Listing the company website in niche directories

• -Managing relationships with the major search engines

• -Pinging sites after new content has been published

• -Renaming files so they are optimized for search engines

• -Writing blog content based on a keyword strategy

• -Writing article content to publish online

• -Reviewing website backlinks

Dsourc is a web development company delivering full-cycle web, mobile, eCommerce development/maintenance services and cms development such as WordPress, Magento.