How UX Design Enhances Online Insurance Buying Customer Experience

The insurance domain is one of the largest business sectors in the USA with more than $650 billion (2.9%) being contributed to the gross domestic product (GDP) directly from insurance carriers and related activities alone. Today, people are buying insurance for their homes, vehicles, health, etc. and the buying experience is quicker than ever thanks to online portals such as websites and mobile applications. Businesses that rely on digital portals are often in pursuit of effective ways of ensuring the Customer Experience (CX). In today’s blog, we will look at how UX design strategy can make a huge impact on the customer’s buying journey.

Get-A-Quote Form

For any online insurance, seller lead generation is the ultimate goal for the sales team, and the "Quote Form" the single point of contact with the prospective buyer. When analyzed, it was found that the placement and design of the Quote form was a critical success factor in generating more leads. Any reputed UX design service agency would confirm that insurance companies that had larger text boxes and cleaner design on the quote, forms have a much better chance of generating user interest. Forms with elements such as icons and clear fonts can also perform much better than those without them.

Drop-Down Menus

In a competitive domain such as insurance, every small detail can influence someone to buy a policy. Dropdown menus are an integral part of any online insurance portal with a visitor having chosen everything from the type of insurance to the property, vehicles, health insurance plans. When users see drop-down menus with more than 10 options, it creates a sense of uncertainty in the psychology of the first time insurance buyer. Organizations that hired UX design service agency incorporated fewer options in their drop-down menus, thereby ensuring the visitor had less confusion and clearer options to choose from.

Provide Value Adding Tools

Digital portals selling insurance today are no longer restricted towards generating leads. Today, when customers visit online insurance portals, they expect to get all the information they seek right from the type of policy to the premium details. A thoughtful UX design strategy is the one that ensures the customer has a seamless buying experience and providing value-adding tools such as insurance premium calculators is a great way to enhance the customer experience. Not only do these tools help the customer in getting the correct information about the policies, but it also shows the customer that the digital portal is designed to keep their objectives as the main priority.

ITCube is one of the best UX design services agencies in the USA, providing design identity to some of the biggest businesses in the North American market. Our HFI-certified design experts have decades’ worth of experience in implementing a design strategy that aligns with the business goals and customer objectives.

Itcube is a global technology service, consulting, software product & development company. Itcube is a MS Gold Certified Partner with expertise in developing business solutions in SharePoint|.Net| MS Dynamics| Power BI.