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Intelligent Text Marketing

Author: Zebyl Inc
by Zebyl Inc
Posted: Nov 08, 2020

A genie paid a visit to Morgan, a business owner who had a wish we can all relate to. He asked:"What is your wish?"

And she immediately said, "I want continuous sales leads without spending too much money or hiring any more salespeople!"

The genie replied, "Let me ask you, wouldn’t it be convenient if your favorite store messaged you about special deals on your favorite products?"

"Yeah, that would be awesome!" said Morgan.

"Well, your wish is as easy as 1, 2, 3—When you (1) make communication easy and convenient, you can (2) connect with your customers anytime, anywhere. Then (3) watch your sales numbers skyrocket!"

Customer engagement is key for businesses to drive sales. Special deals, product information, invitations, collections, appointment reminders, and order notifications are useless if you don’t get the recipient’s attention. Most people simply don’t respond to emails, phone calls, or voicemails anymore.Text messaging has proven to be the most effective way to reach customers among all communication methods.

This is because over 95 percent of texts are seen and read within 3 minutes of delivery. Nothing else comes close. It makes sense, then, that the best way to ignite your business is through a smart, well-designed text marketing campaign, right?So, how can a business like yours tap into this text-crazed market? The answer is "bulk SMS tools." Don’t worry, it’s a lot simpler than it sounds. But, like most strategies, there is a wrong and right way to go about it. Let’s take a look at what you want to avoid.

Some services provide tools to upload a list of phone numbers (derived from an opt-in list) and write up messages. The system will then deliver text messages online. With these services, messages are sent from random phone numbers that cannot receive replies. This is not effective, as recipients can’t respond or call back.

The proper way to go about this is to use two-way texting services and send text message campaigns from valid business telephone numbers. People can text or call the numbers back and engage in conversations with company representatives or even trained chatbots. Chatbots are amazing tools for any business. They conduct natural conversations with people around the clock and process their inquiries to provide information, solve customer service issues, and even sell products and services without human assistance.

So, how do you send text message campaigns from business phone numbers?

A text message channel is activated for any business telephone number, then text messages are sent and received over business landlines from a web portal. The activation process is quick and easy and can be completed in a day. Once activated, text messages can be sent from a business phone number, and recipients can easily message back or even call the number directly.

An effective text messaging campaign includes tools that measure the readability of the delivered messages. When you only work with email, there is no way to know if a recipient has read the message unless they interact with it by responding or clicking on a web link.

Including web links in a text message adds another dimension to SMS campaigns, making it possible to track when recipients click the links to view more information about the message. The best way to include web links inside text messages is to convert them into tiny links. Each link is specific to a recipient’s telephone number, which allows for the source of the click to be accurately tracked.

Isn’t it important to know who is interested in your message? Of course it is, and that’s why text message campaign reports should include statistics regarding the number of successfully delivered messages as well as the number of clicks on tiny links to compare the effectiveness of campaigns and reveal interested recipients.

Demographic B campaign is more successful with better click rate indicating more interest.

Automated recurring text messaging campaigns are great tools to deliver personalized messages to mass recipients based on defined conditions. A programmed recurring text marketing campaign frequently scans through a list of contacts and picks a list of recipients based on the campaign logic to communicate preconized messages. For example, an optometry business can create a campaign to send special deals to customers who visited and obtained their eyeglass prescription two days ago. The recipients automatically receive a message, such as:

"Dear Peter, please come in and receive 50% off all brand-name frames for your new eyeglasses at the store."

As another example, a home repair and service company can send a marketing/advisory message to all their clients delivering tips to drain their exterior faucets to protect against waterline damage when freezing temperatures are in the forecast:

"Hi Martha, with freezing temperatures around the corner, we wanted to remind you to winterize your exterior faucets and fixtures to avoid expensive waterline damage. Please let us know if you need any help, and, as always, thanks for being a valued customer. Please see the following video for more information, and stay warm."

This example demonstrates a soft marketing tactic with the aim of engaging recipients in conversations over text that result in bookings for related or even unrelated services.

Remember your introduction to chatbots a few paragraphs ago? Review the text exchange on the right between a customer and a trained chatbot that results in booking a service appointment with no human intervention!

A well-designed text marketing campaign like this may offer options to repeat the message in various forms to increase the chances of engaging with customers and striking up conversations that often lead to business transactions.

We covered a lot in this article. To summarize, intelligent text messaging campaigns are must-have tools for businesses to communicate important messages and marketing information to customers and prospects. A good bulk SMS tool should use business phone numbers and include modern smart tools like tiny links and chatbots to engage interested recipients in conversations and open new avenues for selling products and services.

Zebyl is a conversational platform that empowers businesses to converse and conduct business with their customers via text messaging and Facebook messenger for a low monthly subscription fee. Zebyl smart text messaging campaign and SMS marketing include all the smart tools explained in this article as well as detailed reporting and statistical analysis to help build more effective messaging campaigns that are proven to drive sales.

Get started today, and you won’t need a genie to transform your marketing and communications potential while selling more products and services!

Visit our website for more information and a free demo.

Author:

Pejman Rajabian

Chief Technology Adviser

Zebyl Inc.

About the Author

Zebyl is a conversational communications platform for businesses of all sizes. Zebyl makes it quicker, easier, and cheaper for businesses to interact with prospects and customers on the channels they prefer – like text messaging over landlines.

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Author: Zebyl Inc

Zebyl Inc

Member since: Sep 14, 2020
Published articles: 5

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