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Know Which Type of Business card will Work for Your Business

Author: Rahul Shah
by Rahul Shah
Posted: Nov 22, 2020

With the changing technology and evolution of social media, marketing strategies have undergone some major changes. Marketers have changed their way of networking. Online networking is gaining popularity among various industries whether large or small. However, many businesses still believe in the grass-root level of marketing and stick to the traditional ways of networking. Today, most businesses use a combination of the online and offline modes of promoting themselves. Internet marketing has provided businesses with a lot of data that is used to reach the right target audience, whereas, the traditional printed form of advertising provides real-world experience to the target customers. This is the reason that many businesses still hold on to promotional tools such as a business card. Business cards are considered as an important part of marketing collaterals.

A business card is a great way to create a strong first impression in the minds of your prospects. It represents your business in the most dignified manner. Handing over a business card is a great way to communicate about your business and the services you offer. A well-designed business card always makes its way to your prospects' wallet or becomes a part of their contact desk. It acts as an effective business promotional tool that helps in leaving a strong imprint in the mind of your clients and prospects. Business cards are affordable, acts as your brand precursor, and are a perfect tool for networking.

There are different types of business cards available in the market to fulfill the different needs of the marketers. It is important to understand your marketing needs and your purpose behind the visiting card before investing in it. You must ask these questions to yourself before getting your visiting cards printed. Why are you printing it? What marketing goals do you want to achieve? What information do you want to give out with the help of your business card? For how long will you be using this card? What is your budget? Once you know the answers to these questions you can choose the right business card for your company.

Here are a few types of business cards used by different businesses:

v Oriented Business Cards- This type of business card can have any orientation, horizontal, or vertical. Vertical business card makes a statement in itself as it is different from the standard horizontal cards. It is suitable for creative people like artists, musicians, and writers. People with a creative mind can manage the challenge of fitting all the important information on such business cards. On the other hand, a horizontal business card is considered to be conventional but it carries more trust and confidence. It is mainly used by people from the fields of finance, sales, and real estate.

v Personal Business Cards- These business cards have a personal contact number and they are given to a specific set of clients and prospects. Generally who ever owns such a card has another visiting card that does not contain their personal contact information but a standard contact number accessible to everyone. These types of business cards are made especially for people who are important to the company.

v The Construction and Trade business Cards- These are the business cards that are usually used by people from the trade or construction business. These are generally printed on both sides. One side contains promotional information about the business and the other side features a map of their location. These are made especially for suppliers or providers.

v The Classic Business Cards- This type of business works for all sorts of the profession. It has a standard format. The information that is contained on the card is very basic as the name of the company, logo, address, and contact information. These kinds of visiting cards look very professional and are generally printed on a white background so that the information is written in bold and readable.

v Two Sided Business Cards- When businesses want to convey a lot of information through the visiting cards they use two-sided business cards. Some also restrict information on one side only and use the other side specifically for the logo. Two-sided business cards are a great way to increase your brand visibility. Business cards can also be one-sided. These are standard cards and the blank space at the back helps in writing down any important information or reference that the recipient wants to add.

v Profession-specific Business Cards- Some companies with creative thinking have profession-specific business cards. These cards are either of some different shape or contain images relevant to their profession. For example, a photographer might have a camera printed on the card, or a music company might have a musical instrument printed on the card. This not only represents their profession but also looks catchy and different from other business cards. These are not formal business cards but still, work for especially skilled businesses.

Irrespective of which card suits your profession or business there are certain factors that you must remember while printing your business cards.

  1. Choose the right shape and size
  2. Add your logo and other graphics
  3. Give only important information and do not overburden the card with too much information.
  4. Choose the right typography to increase the readability of the visiting card.
  5. Use advanced printing techniques such as embossing, letter pressing, foil stamping, and spot UV coating to give a special finish to your cards.

If you implement these in your business cards, no one can stop you from creating a remarkable first impression. To achieve this you need a good brochure printing company that will help you in the accomplishment of your goals. Without a good web-to-print solution provider it is quite difficult to achieve what you desire.

If you are looking for visiting cards online, then PrintStop is the right place to trust. PrintStop is an online printing company that allows you to pen down your imagination when it comes to online business card printing. It helps SMEs and large corporates to print business cards keeping in mind the elements of effective designing.

They have a wide range of ready-to-use business card designs. You can also upload your design if you have already decided one that goes well with your business’s image and creates an impactful first impression. PrintStop offers the best quality business cards in India. If you want something exclusive, their in-house design team will assist you to produce something that suits your company’s image. Print business cards online within your budgets. PrintStop values your money and gives the best returns on your investment. It offers print-on-demand and drops shipping facilities anywhere in India and 50+ countries. PrintStop will make your online printing experience super smooth.
About the Author

PrintStop is a renowned online print shop that offers all kinds of business printing services. They offer a wide range of printed marketing products for your company.

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Author: Rahul Shah

Rahul Shah

Member since: Aug 17, 2020
Published articles: 95

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