How and Why To Encourage Customer Reviews For Your Online Shop

When it comes to transforming casual visitors into eager buyers, one strategy can goad the shoppers into action: Glowing customer reviews.

Recent studies show that more than 90 % of customer buying decisions are influenced by the social proof reflected through online reviews- which emphasizes the validity of publishing the opinions of your clients.

Urging customers to leave reviews is a crucial component in creating an online shop. Let’s focus on the relevant elements of customer reviews, including multiple benefits that help you to incorporate a review system for your online shop website.

Why are customer reviews important to online shop?

Real and authentic customer reviews have excellent persuasive capability to make the vacillating buyers commit to a buying decision. Potential shoppers can collect more information than they can relate to by browsing customer reviews from genuine customers.

Customer Reviews reinforce Social Proof

Customers might be interested in your product but maybe dithering to take the final step to seal the purchase. Positive customer reviews offer valuable social proof; he or she needs to endorse their purchasing decision.

Customer reviews create compelling narratives around products and, in many cases, are single-handedly responsible for sales conversions. Check out these 3 strategies to subtly encourage your customers to leave their own reviews.

1. Improve the online product review process

A star rating measure combined with written reviews is universally accepted among online shops. You can include a creative call-to-action in product pages, emails and confirmations asking the customers to leave reviews for specific products.

Customer follow-up is critical. Consumer psychology indicates that most buyers will contemplate writing reviews, weeks, or even months after the initial purchase is complete. Create an automation closed-loop system within your email marketing tools or POS system so that customers are sent periodical reminders to share their experience.

2. Consider offering incentives to customers

Creating an online shop is made easy when paying customers can vouch for the quality of the product on a public platform like third party authority websites or social media. You can offer discount codes or coupons to encourage customers to share their feedback in a way that is relatable to the average buyer.

There is a fine line of distinction between rewarding customers and buying customer reviews. The former is an acceptable practice, while the latter is frowned upon. Your offer is to request for a review, and not for spin-induced review born out of pure commercial considerations.

3. Make the review system compatible with mobile platforms

Customers find it easy to review a product on their smartphones. You can get creative by seeking unique data points from surveys. This enables you to prepare a web copy that can be used alongside customer reviews, and at the same time, ensuring a comfortable review experience.

The Way Forward

Customer reviews help the online store to reach critical momentum in their sales volumes. Online stores should request reviews in a time-bound manner so that customers can arrive at an accurate perception of the product after purchase. Customer reviews can be compared to online recommendation letters and they can either make or break a business.

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