Stationery Business Reaching Customers Profitably

Robust sales using effective marketing strategy is what makes businesses survive in this era of cut throat competition. Big fish eat small fish; this idiom does not stand true some what with the advent of Internet which provides a level playing ground. Hence besides land based store fed by an effective supply chain and direct retailing the eCommerce portals have been added as another sales outlet, be they company outlets or eCommerce sites selling stationery.

Running a successful business is all about knowing your customers and having a grasp on current trends. Manufactures need to be aware of emerging technologies for new products, while wholesalers need to understand the demand and aptly maintain stocks. Marketing is key to business success and the strategy needs innovative ideas and mediums to push sales using a team of smart planners and executives.

Marketing and sales need to be cost effective and recurring in order to make the company a profitable venture. Cost wins over strategies and hence before executing a scheme the pros and cons have to be taken into consideration. Extensive survey and effective low cost marketing plan is essential first step and the tactics come later after carefully calibrating each step.

Business owners can come up with viral tactics in order to increase sales but then cost of implementation could be heavy and spiral out the profits from the bag. Main role of marketing is to achieve the goal set for sales but not at greater cost. Blindly rushing towards the goal set is not advisable.

In a cost effective marketing plan one needs inclusion of online venues as well as local brick and mortar outlets. Besides pushing products directly to customers using small retail venues as well at event and craft shows, tapping cyber space to push sales to goal set and still retain profit is the way ahead. In case of products where unit price is less the scrutiny of paid medium and advertisements is very important. High cost of impressions and clicks will not be bearable if unit price is less. Though this could be offset by achieving high volumes it may never happen thus exhausting your budget fruitlessly.

Social Media is an effective marketing media as well as a venue for direct sales. The efforts should limit use of online advertisement platforms which cost…like Google Ads etc. There are enough free playing fields on social media sites to garner reputation and display/sell your products as a small stationery business owner.

Ecommerce sites like Amazon and eBay are also cost effective medium for stationery items but this may not yield the desired volumes. Mega marts and ecommerce sites are nevertheless unavoidable for the presence on Net where a focused audience is guaranteed. A company’s own outlet with extensive display and direct selling potential will also add to low cost sales. These twenty four hours visual storefront also provide with tremendous reach for local businesses who can never dare to achieve extralimital sales.

Stationery sales achieve maximum potential by maintaining optimum stocks. Hence during the demand period there is enough in the stock room to achieve high sales volume. In case of ill planned inventory funds could be jammed due to low demands. Thus for manufacturers timely utilizing the potential of mega stationery sellers is very important. Apart from off loading excess stock the makers can indirectly achieving high volumes. Hence marketing strategies are cohesive in nature subject to sound business management and effective sales tactics.

Uday writes often on Indian wildlife especially about the tigers. He works as a naturalist and is fond of travel. Uday also provides search engine optimization service and website contents in English.