How brochure printing design has evolved over the years?

The print industry is one of the most dynamic industries in the world. It has witnessed some major revolution over the years. Major changes in technology such as the advancement of photography and printing techniques and the development of new layout software resulted in the evolution of printed marketing collaterals such as brochures. Over the last few decades, brochure designs have evolved quite significantly. From dependency on illustration and hand-drawn fonts to beautiful, eye-catching, fully automated brochure designs, this marketing collateral has come a long way. Each decade has witnessed a meaningful addition and advancement in brochure printing design. This is because the industrial revolution created a need for various companies to market their products effectively to gain a competitive advantage and grab the maximum market share. Initially, these business owners started promoting their goods and services with pamphlets stapled together and began treating it like brochures. This was among the first few ideas that gave birth to brochures as a marketing tool.

Until the 1970s, everything from designing to printing was done manually. The 1980s saw a hike in the use of design software. The brochure printing services and photography equipment changed drastically which also improved the brochure printing designs and the overall ensemble of the brochure. During the 1990s, printing became easily accessible with the rise of graphic designing software and this was when marketers began to design brochures for advertising and marketing. Different kinds of brochure designs evolved over the years. Some brochures featured sheets folded into two halves, while some brochures, sheets were folded in thirds for developing multiple content dashboards. In some cases, sheets were cut, folded, and stitched to produce booklets. A lot of combinations were tried over the years to make brochures as creative as possible.

Initially, printed brochures were available in black and white font and styles. These brochures were used by travel agencies and other businesses to promote their brands and services.

As the technology evolved, the printing industry began witnessing the usage of colours. With the advancement of printing technology, the cost of colour printing was brought down and marketers took the advantage of cost cuts and began using colours widely during the development of brochures. From there, brochure printing designs entered a new era. It has only advanced over the years and is still incorporating a lot of new concepts making it one of the important tools of marketing.

Here is a brief timeline of how brochure printing designs evolved over the years:

• The 1940s was the year of hand-drawn fonts and illustrations. All the brochures printed during that time had a limited colour usage because of the high cost of printing.
• The 1950s had somewhat similarities in the designs from the previous decade. But the photography techniques and capabilities had improved, making it easier to include photos in the brochure designing. A transition in photography was seen making the 1950s the most transitional period of brochure printing.
• The 1960s was a colorful era. The brochure printing services and techniques saw magnificent advancement in its functioning. New designs with several colours and photographs came into existence as a result of a drop in the printing costs. Colour photography was gaining popularity. This decade witnessed the debut of full-colour photography in the mainstream brochure design.
• The 1970s was the era of photo-centric brochures. All the above factors were into play even during the 1970s but one major radical shift that the 1970s witnessed was the advent of software that allowed for almost limitless modification of design elements. Although the software was not fully automated and required graphic designers to manually layout their concepts and place elements by hand, yet it opened doors for some great possibilities for the coming years.
• The 1980s was the era of digital photography. With the rise in graphic designing software, it became easier to blend all the elements of brochure designing together making it even more structured and attractive. This era marked the beginning of the modern brochure design printing. From the 1980s till the present day, brochure design was and is still created almost exclusively within the arena of computers. Now the designers could create multiple, realistic versions of their designs.
• Modern-day

brochure printing designs are full of creativity and exclusivity. Technology and the internet have revolutionized the way brochures are designed today. You don’t need to hire professional graphic designers to get your job done. Today everybody can turn into a designer, thanks to the latest enhanced user interface graphic designing apps. Brochures are one of the most important marketing collaterals. They are an exclusive and creative way to introduce your business to your prospects and clients.

With the rise in demand for printed marketing tools such as brochures, banners, flyers, leaflets, etc, a lot of online printing companies started operating in the country along with the traditional printers. This paved way for a new era of more personalized marketing. These online professional printers did everything, from designing to printing and delivering the products. A more efficient option was made available to marketers. Online printers or web-to-print solution providers made the job easier. It was a less time consuming, cost-effective, and more systematic way to print and design brochures and other printed collaterals.

Brochure works as an introduction to your business or brand. It is the right tool to make your first impression impactful. To achieve your desired brochure printing layout, you must look for a good web-to-print solution provider. Only a professional printing company can help you design an impactful brochure that will serve maximum marketing goals.

If you wish to make your company brochure a masterpiece and is looking for a brochure printing company online then PrintStop is the right place to trust. To make your job even easier visit PrintStop online storefront to get an exceptional brochure design that will compliment your business’s image.

PrintStop is an online printing company that has a wide range of customizable promotional tools. It excels in brochure printing, flyer printing, banner printing, poster printing, pamphlet printing, leaflet printing, and many others printed marketing tools. To help you attain maximum marketing goals, they have a wide range of customizable products that cater to marketers' specific marketing needs. They offer brochure printing services to small and large businesses. You can buy high-quality efficiently designed brochures online at the ease of your home. Go to their website and browse through their free brochure templates or upload your design on the website and place orders for as many as you want. They also have a price calculator on their online storefront to let you know about your overall expense. PrintStop provides the best brochure printing services in India. It offers print-on-demand and drops shipping facilities anywhere in India and 50+ countries. PrintStop ensures an easy print procurement process, brand compliance, centralized control, and easy bill processing.

PrintStop is a renowned online print shop that offers all kinds of business printing services. They offer a wide range of printed marketing products for your company.