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Wholesale Apparel - Choosing A Good Vendor
Posted: Sep 12, 2014
When selling retail, whether online, via catalogue, or in a brick and mortar store, it’s vital for the seller to have good wholesale suppliers. Choosing a supplier can be a complicated and even overwhelming process for some, but it doesn’t need to be. In fact, choosing a great supplier is simple it just requires a systematic approach. There are a number of different aspects one should take into consideration, which we will explore in depth, below.
1. Quality
Quality is one of the most important things to consider before choosing a supplier. The buyer should have a full understanding of the quality of the apparel that the wholesale seller has to offer, because that will inform how they market the goods and their prices. Whether looking for high-value mid-range goods, or luxury items, one of the most frustrating things a retailer can encounter is receiving an entirely different quality than they bargained for.
2. Availability
It’s important to be aware of the way in which the supplier warehouses and ships goods. This can give the retailer a better idea of how often they need to stock up and how much stock they need to buy at any given time.
3. Price Point
Retailers must take into consideration the wholesale price point, the amount that they can mark the apparel and/or accessories up, and the other expenses involved in running their business. An item could be otherwise very desirable to stock, but it’s not profitable, it’s a no-go!
4. Shipping Prices
This is one oft-overlooked aspect of choosing a wholesale apparel supplier, yet it’s a very significant one, especially in today’s market. Shipping prices vary wildly depending upon the distance the goods are traveling and the method by which they are shipped. For example, one vendor’s goods may be as much as fifty percent cheaper than another, yet because the shipment is international, shipping prices may be five to ten times higher.
5. Trendiness
As anyone in the retail apparel business is well aware, quality materials and craftsmanship aren’t the only things that consumers are looking for. Most apparel and accessory purchases are also influenced, at least in part, by the consumer’s fashion sense and current trends. It’s very important for retailers to keep a finger on the pulse of the fashion industry to ensure that they are offering their customers clothing which is not only well-made, but appealing and up to date.
6. Specialty Apparel
Something else that retailers should research when choosing suppliers is whether or not the supplier specializes in the type of the apparel the retailer plans to sell. For example, when buying wholesale athletic apparel, it’s a good idea to choose a wholesaler or manufacturer which specializes in these types of clothing and accessories. Clothing which is worn for specific activities is often designed with those activities in mind, and requires special fabrics, stitching, or other attributes. Choosing a company that specializes in athletic apparel will ensure the retailer has goods that their shoppers are looking for.
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