Search Engine Optimisation

What does an SEO Company Do?

An SEO looks at your entire website to determine what is the nature of your business.

It then looks at who are your competitors and analyses their website to find out why they rank ahead of your website in Google search

It does research to find which are the keywords in your website which should be placed at the right places so that the Google engine recognizes and shows your site about others in the search when a customer Looks for it.

Then comes changing the content of the website so that the keywords are merged into the website content and therefore enable the website to be found by a search engine

Sometimes it will require changing the theme of the website or making it more user friendly so that it is found and processed e more easily and has also built certain features that are required like the safety certificate of a website meaning which it is deemed not to contain viruses or malware.

Many times, the changes are very simple which involved for example putting the content in a more structured fashion which Google appreciates and hence prioritizes the site in search rankings

As a regular feature, the site also needs timely updates in for the content and the information which it contains. This is required as Google search is a dynamic process and it keeps on evolving by the day. Therefor regular updates to the site for its better searchability is important for a long-term sustained ranking profile to be maintained.

Your ideal partner must cover all the above activities in order for your site to improve it rankings and maintain it for the longer term.

To sum up, an SEO company strengthens your web presence & carries out the best SEO strategies on your website like:

• Analyse your competitors & their websites in depth
• SEO Audits your website in detail
• Studies the technical side of your website like site speed, mobile responsiveness, Indexing etc.
• Develops your Keyword targeting strategy / Researches competitor keywords
• Suggests improvement in Content
• Optimises your website content for chosen keywords
• Continually searches for areas of improvement & recommends the same
• Provides your business with measurable results

SEO is more important in 2020 than ever before. The pandemic has given online businesses a new dimension. It could be seen from the growth rate of online business companies like Amazon versus The brick and mortar based business model organizations and it is estimated that this differential will continue and grow.

In light of these buying pattern shifts from consumers, online strategy and SEO is placed as an integral strategy in many large organizations.

E Giraffes is a Digital Marketing Agency specializing in SEO, PPC, Web Designing, Email Marketing and Social Media Marketing helping small and medium scale start-up firms be seen online. We are based in Chennai with a PAN India client base. https://egiraffes.com/contact/

Get in touch with our team of expert consultants to devise a marketing strategy for your exponentially improving your brand presence.

Author is a passionate Digital Marketer with an experience of more than 15 years in Digital Marketing owning and managing E Giraffes – A leading Digital Marketing agency in Chennai, India.