7 Questions Answered About Custom Logo

A custom logo is used to represent your brand that what you are for, which helps you to create brand awareness, marketing opportunities, and communicates your brand message to the world. It helps your customer to remember you, however, there are several brands which we know them by their logo like McDonald’s M, Apple Company’s bitted apple etc.

So whenever you are creating or redesigning it there are few questions which you need to answer to make the right one.

Who’s your competition? What are they doing?

Knowing your competitors are important, what they are doing because if you’re just same as others so there would be no point on which customers pay attention to you. Therefore finding in a market that is there a common feature among their logos, font, style and colour of a logo, because you have to be different and creative to make your distinguish image in a market.

Moreover, along with that you also have to do research that which elements serves better for your company by looking at your competitors as you would have to be a part of a market so being different should not be like something which is not related to the product and service you offer.

What does your logo say about you?

It is really important to know that what you want your logo to deliver because if it is clear to you that what exact message you want to deliver to your audience it would become easy to translate it through logo by choosing related symbols, fonts, and colours. The human brain creates the perception and association about things in 1/10 seconds. So what do you want that impression to be? What you want people to think about you? Like if you are a tech company so it should easily be recognized through your logo.

Which Colors Best Suit Your Brand?

The colour psychology is very important to understand because you can’t choose it solely because you like it or it is your favourite one. Keep in mind that when it comes to branding and businesses, colours convey a psychological impact on your target customers. You’ll notice that green is chosen to show the nature and organic products, red and bright colours are chosen to target youth whereas, Orange is a friendly and approachable colour, which is why usually we see shopping sites like Amazon and Daraz use it a lot

So pick a colour according to an emotion you want to convey to give that particular psychological impact on them.

Which Font Best Fits Your Brand?

Font can speak about your brand personality, it can either make it more appealing or can destroy. Fonts attract the reader and if it looks attractive at one glance they give it a time to read because people prefer to read a text which is understandable quickly and easily and fits with their taste.

Research shows that "Verdana" is seemingly the most legible font available, "Sans-Serif" fonts appear far crisper so while creating your logo, what are you trying to say? Choose a font accordingly.

Does text or imagery fit your logo better?

Companies use different fonts, images and text according to their businesses, like you might have noticed that some companies only use text or some uses images whereas some of them use both, so which one is appropriate and fits better with you. As the biggest goal of you is to make people think about your brand instantly when they see your logo.

For example, Uber and Facebook have a text which is prominent in their logos, but Mercedes-Benz, WhatsApp, Snapchat and many others who have used different symbols and elements to show their brand, then some companies use both like LG they have both text and an image. So deciding which type fits with your brand is important.

Who Is Your Target Audience?

Along with all the characteristics which can make a logo more attractive it’s really important to understand that for whom it is made, who you is the target audience, whether you are targeting mostly general public or specifically any gender or age group.

As you can see that if a company’s target audience is kids with specific age group so they mostly use things which are attractive to them, like the use to cartoonist character and colourful logos are common. So keeping the taste of an audience along with other elements is important.

Is It Timeless?

The longevity of any logo is important to create an image and make it memorable. It is important to have consistency. If the design is trendy so you have to redesign it after trend fade out because it may start looking outdated. So making something which goes long and you don’t need many changes to give it a new look if needed.

If we see the of Coca-Cola and FedEx, they stayed relevant throughout the years because of their timeless design.

Conclusion

These are the important question by answering them you can design a which best determines your brand. You would be able to convey the right image, font and colour which would give adequate knowledge about your brand in a first look.

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