3 Major Social Media Monitoring Tips To Help Improve Your Online Presence
Posted: Sep 13, 2014
In these modern times, the Social Media has contributed immensely to the success of online businesses by providing them with a platform where they can effectively do their advertisements. Popular social sites such as Facebook, Twitter, Instagram, Myspace, and more have been used and are still being used by small and large scale businesses to channel a chunk of the world’s internet traffic to their products without spending much. However, it is important that business owners monitor the progress of their marketing campaign in order to ensure that their marketing efforts are not being thrown in the winds and here are three guidance tips.
What exactly to monitor
Every business owner has different ideas on what they wish to monitor. While some wish to monitor the negative activities capable of impeding their brand image, some prefer to monitor the success of their marketing campaign, and others would rather monitor both the positive and negative issues affecting their brand image.
Set your media priorities and be sensitive
While some people are comfortable using Facebook as their major method of advertisement, others may prefer Twitter but whichever one you use, you should be able to monitor the progress of your business by taking note of what your Fans and Followers are saying. Taking Facebook for instance, a lot of businesses have Fanpages where they interact with their customers; and you can also use resources such as this in channeling customers to your products. By carefully monitoring the feelings of your Fanpage members and the discussion they have within themselves, you’ll know the kind of improvements they want from your services.
Choose the best social media monitoring software
There are lots of companies offering Social Media services today and by conducting an online search, you’ll come across them. Many of them can be used for monitoring your site’s traffic from Facebook, Twitter, WordPress, Foursquare, Google+, and Linkledin. They help you measure the impact and implications on social media discussions which is a good way of letting you know those that are your most influential followers and those that are not really concerned with what you have to offer. Social Media Monitoring tools are definitely your best bet in gathering valuable information about your services.
One great thing about these social monitoring tools is that even upcoming businesses without much money to spare can also use them. You can find a lot of free monitoring tools online today and some of them include Hootsuite, TweetReach, Klout, Social Mention, Twazzup, and many others. Because they are free to use doesn’t mean their services are not good enough. In fact, you might end up preferring their services to the paid ones.
In conclusion, the key to maximizing the results from your social media monitoring includes paying close attention to the thoughts of your audiences about your brand name, carefully analyzing the data, meeting intelligent social media experts for advice, and then using the information gathered to improve on your services.
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