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LOGO DESIGNING

The Logo is not just a symbol but an effective branding or marketing tool comprising of the two major elements, images and text that represent the brand’s message. It helps your target audience comprehend and perceive your brand’s mission, vision, and the brand strategy altogether.

Basically, your logo should be simple and impactful as it is the first impression that defines your brand’s credibility. An impressive and unforgettable logo contains a brand mark depending on the logotype with a punchy or noticeable tagline.

Uniqueness is key

A company should always seek out extraordinary and unique logo designs that help them stand out in the market. The detailed research about your competitor’s logo designs can be a basic step that leads to an innovative design.It needs to be comprehensive for the potential users otherwise it is not worth it if your customers misinterpret your company.

The logo provides some significant information about your company describing the brand value, service, demographics, and the industry type. For instance, an online pizza delivery company can show pizza slice with a rider to explain the purpose of their business to customers.

It is immensely important that the people can associate your company name with a specific logo that becomes brand recognition. Thus, the logo is an essential part of a brand that is imprinted on the customer’s mind in a way that they can identify the brand name by looking at its logo without manifesting its name.

The Fundamentals

Some fundamental elements are definitely used to create various type of logos. Typography, Imagery, color, dynamic look, and context are the major elements that are combined to design a perfect eye-catching logo. Typography is the arrangement of letters in the logo depending on two major styles that are monogram and abbreviation.

A combination of typography and icons or symbols represents the abstract of geometrical elements. To put a decorative element into the logo some line work or tiny visuals are created to highlight it more.

The color range of the logo is divided into two categories that are BLACK & WHITE and MONOCHROME. To develop multicolored logos two specific palettes are utilized for a monochromatic scheme that is Analogous and complementary.

The analogous represents the similar hue and complementary represents colors from the opposite hue of the color wheel. Usually, people fail to distinguish between the logos and branding. A brand is a big picture of your perception or services displayed in the market to seek customers. The logo is the part of the marketing procedure that spreads brand awareness to leave an impression on the customer's mind.

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