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How to Measure Podcast Downloads

Author: Barry Elvis
by Barry Elvis
Posted: Dec 31, 2020

One of the best podcast analytics to measure engagement is how many people are downloading your content. Of course, someone just tuning in to listen is great, but someone downloading your podcast shows more intention to listen. But how do you measure this important metric and capitalize on it? We’ll tell you how in this article.

Using Podcast Analytics Software to Track Downloads

Many podcast platforms will give you some very basic information about your podcast metrics. But as any content creator knows, the basic analytics aren’t the best podcast analytics you can get. You likely want deep metrics with actionable data so you can get a comprehensive idea of how people are listening to your podcasts. That’s where podcast analytics software comes in. If you have podcast analytics software, the number of downloads will be the least of the metrics you can track.

What Are the Other Metrics You Can Track with a Podcast Analytics Platform?

When you have podcast analytics software, you’ll be surprised at the amount of data you’ll be able to look at. You’ll be able to look at the basic stuff, like listens, downloads, and where people are listening, but the best podcast analytics platforms can give you data like how long people were listening, how many people who downloaded your podcast actually listened after, and much more. This data will show you what people like about your podcast and how engaged they are with the content. With podcast analytics and truly actionable data, you can change your podcast for the better and ensure it connects with your audience.

What Podcast Analytic Platform Options are There?

There aren’t too many options out there for podcast analytics, since it’s a fairly new market. However, platforms like Backtracks are making waves for offering insightful, useful data and helping publishers get the most out of their podcasts. When you utilize these platforms, not only are you making things easier for yourself, you’re giving your listeners a much better experience too. If you’re not already using podcast analytics to track your downloads and more, it’s something worth looking into.

If you’re a podcaster, you know how important good tech is for making your podcast the best it can be. With the right software arsenal, you can make the process of podcast creation much easier. Here are a few different softwares for podcasters that we recommend.


Staying organized is essential if you work with various different people on your podcast. Dropbox can help out with that. Dropbox lets you collaborate on documents, files, share notes, and much more. It’s an invaluable asset to any podcast team.


Any list of essential software for podcasters needs to include a great analytics tool and Backtracks is one of the best out there. With Backtracks, you can get tons of actionable data about how many people are listening, downloading, listening to their downloads, how long they’re listening, and much more. With data like this at your fingertips, you can get a better idea of how people are responding to your podcasts and how to create a better experience for your listener base.


Never miss another brainstorm meeting or guest interview with Calendy. Calendy makes it easy for you to set up events and remind people of appointments. The clean interface means you’ll never get confused about your schedule and book time that you don’t have. Plus, it makes things easier on your interviewees as well.


Zoom is one company that had a meteoric rise during the pandemic. Zoom lets you record interviews with your guests, do audio only, have video meetings, and tune in from a variety of devices. Meaning you can even interview someone on their phone while they’re sitting in an airport. Not ideal, but that kind of flexibility can’t be beat!


One of the most useful software for podcasters is Alitu. This podcast editor makes it easy for you to clean up your audio, combine audio tracks, and help you upload your perfectly edited podcast to your main podcast host.

There are plenty of great software for podcasters out there, and the better your software is, the better your podcast experience is, for you, your guests, and especially your listeners. Make sure to try plenty of recommended ones to find the best one for you!

Author Resource:-

I'm Barry Elvis, podcast marketing consultant, providing info about monetizing a podcast, analytics, promotion ideas and advertising for SME's. You can find my thoughts at podcast analytics blog.

About the Author

I'm Barry Elvis, podcast marketing consultant, providing info about monetizing a podcast, analytics, promotion ideas and advertising for SME's.

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Author: Barry Elvis

Barry Elvis

Member since: Jul 28, 2020
Published articles: 9

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