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How to become a copywriter and write commercial texts

Author: Manusha Liubawa
by Manusha Liubawa
Posted: Jan 15, 2021

Getting to know the professionAnyone can write. But if you want to make money with texts, school literature lessons are not enough. Google gives 105 thousand results for the query "how to become a copywriter." It's easy to get lost in the choice. For starters, I recommend using these resources.

Books. Start with the hit "Write, cut." These are the basics of working with text: how to remove unnecessary things, convey an idea to the reader, and build the correct structure. Other popular books: "The Author, Scissors, Paper", "Copywriting. How not to eat a dog.

Free courses and mailings. I do not advise beginners to buy courses. There is a lot of useful information on the Internet. Here are some ways to level yourself up as an author for free:

The initial course is a writing course from Lifehacker. Letters will arrive at the post office once a week. Each letter contains a theory and many examples.Glavred's Basic Course is a free weekly mailing list for editors and supporters. The course introduces the information style, teaches not to use stamps and write interestingly.Articles, videos. Online schools have a lot of free materials: articles, videos, tips. I am subscribed to several:

Gorbunov's Bureau tips. The bureau has a lot of useful tips for authors, designers, programmers. I am reading a column by Sarycheva and Ilyakhov about the text.Glavred's reference book. The site contains 739 articles on text editing. Start with the basics.Blog articles. I regularly read the materials on Tilda, Teksterre, Netologii.Let's go to practiceThere is little theoretical knowledge. In parallel with the study of the materials, start writing. Even if it doesn't work out very well at first, even your mom doesn't like it. There is no copywriter without a portfolio, develop it.

Exchanges. Usually it is recommended to register on exchanges and wait for an order. I think this is not a good idea. Payment on exchanges is low, competition is high, and it will not be possible to reveal skill. Try to take several orders on the exchange to make a test of the pen, but do not get carried away.

Test. Instead, I suggest making some test cases for yourself. Think about what field you want to work in: writing texts for landing pages, posts on social networks or articles about finance. Set yourself a TK and write:

interview a friend, neighbor, or passer-by;translate a popular article, news from English;create a selling landing page;write posts on social networks (imagine that you are writing a post for some company);write an article about finance, psychology, or a new movie;Publish for free. Publish your articles on your blog, social networks, on vc.ru. Many media outlets will gladly post an article from the reader. For example, Lifehacker does this.

We create a portfolioA beautiful portfolio grabs attention. Many people are prejudiced against website builders, but I disagree with that. I am developing as an author and do not want to spend time learning html, so I posted my portfolio on Tilda. Make sure the reader understands from your portfolio:

who you are and what you do;what you can and what you cannot;what you have already written about and what topics you understand;how to contact you: via mail, social networks, instant messengers;Do not forget to regularly update your resume and add new texts there.

Looking for a jobI will not reinvent the wheel. There is an article on vc.ru about where the copywriter should look for customers. I'll tell you a few life hacks that I use.

I found all the orders in the telegram. Once every three days, I look at the entries, send interesting ones to my favorites, and then respond. For those vacancies where you need to send a resume and a cover letter, I try to apply immediately. The rest - later.Often employers post vacancies on hh.ru in several cities at once. When looking for a remote project, the same vacancy comes across several times, only from different cities. This interferes with search. Such ads can be disabled in the employer card. The article was prepared for the authors of the service https://essaywriterhelp.com/cheapest-essay-writing-service/

About the Author

I can create creative writing projects such as short stories, introductions, wedding vows, essays, research papers, and website content etc...

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Author: Manusha Liubawa

Manusha Liubawa

Member since: Jan 09, 2021
Published articles: 4

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