B2B Lead Generation Strategies for 2021

That is not true for B2B lead generation companies. Lead cultivation continues to be the primary task of the B2B marketer, but also a constant challenge. According to Hubspot, generating traffic and leads will be a big challenge for 63% of marketers in 2019. Now, if you’re one of the marketers, you don’t want to enter the new year with the same problems. And we are here for help.

Over the past decade, demand-generating and lead-generating strategies for B2B have identified a paradigm shift from company-centric to customer-centric, customer information to customer intelligence and customer discovery. Marketers, too, need to devise new B2B lead gen strategies to stay relevant. Due to the changing landscape of lead generation marketing, it pays to be active.

This is 2020 and the buying process has changed. Consumers do not get caught up in the limited buying options at their neighborhood retail stores. They spend a lot of time researching their next purchase on the internet? as multiple options are available. The goal is to make it tailored to your product. This is similar to B2B lead generation companies.

What is B2B Lead Generation?

B2B Lead Generation is the process of gaining new lead or potential customers for your business. This is one of the first steps in the marketing funnel or lead generation funnel. We start by collecting information of a potential customer, for example, their name, email, company and job title, which can be used to sell.

These opportunities are maximized through marketing automation until the seller team is qualified to hand over. Its goal is to create a sustainable pipeline with every quality lead.

Connect with a Lead Generation Specialist

Popular knowledge dictates that a combination of inbound marketing and outbound marketing is best in establishing your pipeline. While Outbound Lead Generation Strategies give more immediate results to connect with Leads, Inbound Lead Generation Strategies can help establish your credibility and draw more qualified leads for your business.

Thankfully, this is the age of big data. With new-age technologies for the latest lead management and lead generation tool, intelligent customer data can be readily available and the only task now left in our hands is to intelligently optimize the lead generation process.

Let's go inside:

1. Lead Generation without Email Forms

This is the way of modern marketers. When it comes to your main generation scaling, it doesn’t matter where you find them. There are a dozen ways to generate quality leads - social media, paid search, SEO and a few downloadable content. What do they have in common? Almost all redirects lead to filling out the subscription form on the landing page.

Forms are not the best customer experience. The best customer experience is simple and interactive. Think about all the successes of mailchimp and slack, and not just because they are good at producing leads, but because they provide a free, simple and interactive experience before the customer even thinks about buying. Therefore, providing a free tool or trial is the ideal way to generate quality leads without leaving email forms.

2. Content Syndication

It is futile to assume that the customer journey will always begin on your website.

Content syndication when your web content is published by a third party website. It includes all kinds of digital content such as articles, white papers, e-books, guides, videos and infographics. Its win-win: the third party receives free relevant content, at the same time you get a wider audience. Syndication is a barter system in generating leads, where most content syndicators on your website release leads.

We’re happy marketers who enjoy working with fellow marketers to help make their lives simpler and work easier. The long version: we’re a global business-to-business marketing services company that works hard for marketing and sales leaders from Fort