How Online Retailers Makes a Splash With E-Commerce

If you're an online merchant, or plan on building one in the near future, these top 10 online shopping stats can help guide you through the next decade. In this series, we'll take a look at some of the critical statistics that affect your business, as well as how to use them to your advantage. With so much competition out there today, it's important that you focus on all of your efforts to succeed. When you do, you'll be able to enjoy massive success - literally. Let's get started.

One of the most critical statistics you should be aware of is that of ecommerce and online shopping. According to the US Conference of Certified Appraisers (CAA), ecommerce is poised to outpace traditional retail sales by six percent by the end of 2021. This is based on estimates provided by the CEA. However, this number is subject to change. The number of ecommerce stores and businesses is growing dramatically. This means that there is always more potential for business growth.

Another staggering stat is the number of Americans who now use the internet to buy everything from food to clothing to technology. According to the US Department of Commerce, a full quarter of American consumers do their entire buying online. This represents billions of potential customers. Ecommerce is a fantastic way for any business to tap into this huge market. And if your business is able to successfully leverage online shopping, it stands to reason that your company will experience a huge amount of success in the future.

While some shoppers are leery of using free shipping because they feel it may reduce the quality of service provided by a company, this isn't necessarily the case. As previously mentioned, many people shop online because they're saving money. That doesn't mean that a business offering free shipping has poor service, it simply means that a customer expects to pay that price. An online store owner can still offer free shipping to shoppers and charge them less for their purchases. In order to entice shoppers, an online store owner may run special discounts or offer free shipping on certain orders. By enticing shoppers to make purchases without thinking about the cost, online store owners have created a win-win situation.

Some traditional retailers are trying to follow the lead of online shoppers by offering in-store discounts or specials. Some stores offer as much as 10% off purchases purchased in their store. More, consumers are trending toward in-store shopping and want the same positive shopping experience that occurs in their homes. Many consumers enjoy not having to drive through traffic, standing in line, and battling with noisy crowds. And while these same consumers are embracing the online shopping experience, other traditional retailers are looking to capitalize on their in-store customers by offering specials and discounts.

As more shoppers turn to e-commerce, the top online retailers are working hard to stay ahead of the trends. And like any good marketer, they're looking to ride the wave of change. By offering mobile access to their site, they can offer mobile shoppers even more benefits. No longer must shoppers go to the store to find out if a particular item is in stock. No longer do they have to worry about standing in line for hours just to find the right size. And now, mobile shoppers can stay in their offices and perform all of their shopping from the comfort of their own home.

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Ricky is a graduate of computer science engineering, a writer and marketing consultant. he continues to study on Nano technology and its resulting benefits to achieving almost there.