5 Crucial Successful Webinar Marketing Strategies

In the late '90s, Microsoft introduced webinar technology to the public - netmeeting. There was no such thing as webinar marketing. Since then, webinars have come a long way since its inception. As we approach 2020, the next phase of digital marketing is already beginning to take shape. Unusual user experiences and UI designs of all content, including the webinar, are essential. AI enables data privacy and cyber security to take the lead, and digital platforms need to be designed in anticipation of the upcoming 5G revolution.

In light of these impending barriers, enterprises need to rethink the way they approach marketing for webinars. A lot of the time, webinar marketing strategies that pursue more webinar participants focus on the bigger picture, i.e. create high quality and audience-focused content. Getting your audience to reach the landing page by clicking on your webinar link is only half the battle. The make or break situation is to create a content strategy that interests them with valuable information for a 30-45 minute live webinar.

With that in mind, let’s take a look at 5 crucial successful webinar strategies that marketers can often overlook.

1. Nail your invitation emails

The optimal sequence content marketing strategy for a webinar should have invitation emails like:

• First contact - invitation email 3-4 weeks before
• Reminder Email - 2 weeks ago
• Second Reminder Email - 1 week ago
• Last reminder - 1 day ago
• Feedback / Thanks Email - 1 day post

The best time to start sending out your promotional email invitations is approximately 3-4 weeks before the webinar event. Yes, first invitation emails should be spot on, and it's important that you do not leave out any useful information, but even more important are follow - up and reminder emails to include everyone from your webinar funnel. A typical email open rate on B2B marketing plans is just 15.1%, so maximum exposure requires periodic follow-up emails. According to Drip, not following your webinar invitations can result in the loss of up to a third of your sales. The first follow-up email should be sent within 1-2 weeks of posting your first invitation.

2. Select the appropriate medium for promotion

In order for your lead generation game to continue, you need to promote your webinar on the right channels to get maximum exposure. Having an omni-channel approach to promoting your webinars will give you more webinar registrars.

Influencer Marketing:

Partnering with an influential person for your business space is a great way to create more audiences for your webinars. Influencers usually use their social media presence to create awareness about your webinars with headlines like: 'XYZ will participate in the webinar about the marketing I intended; This is a great way for marketers to stay in the loop of current marketing trends. Having the right influence in recognizing your brand will definitely make a big difference in your webinar marketing plan and how your contacts in the industry will approach your webinar promotion.

Social Media:

B2B trends are not seen more than LinkedIn. Share your webinar registration forms with connections, and don't forget to attach a personalized mail. You can create events and a Facebook ad to promote your webinar and use Twitter by creating relevant hashtags as part of your social media marketing strategy.

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3. Select the optimal webinar software

Hosting a live webinar can come with many technical challenges. Poor connectivity, audio quality, and random disconnection can be a real barrier to your webinar success. The days of a directional discourse on webinars are over, and interactive tools for audience engagement and active participation are essential. With that in mind, there are some factors you should consider when choosing your webinar software platform for a seamless digital experience:

• Compatibility with browsers and operating systems
• User-friendly heart interface with easy navigation
• Very hassle-free, fast setup and boot time
• Number of participants the software can handle
• Automatic live recording and replay integration
• Automatic response features
• Must have interactive devices

Considering these points, here are some of the best software solutions you can choose for your upcoming webinar:

• Adobe Connect
• ON24
• Cisco Webex
• GoTo Webinar

4. Plan according to viewer time zones

Whether setting up weekend promotional offers or holiday season campaigns, time is everything. When setting up your webinars, factor in your audience background and location. Some days and times will definitely work best when trying to attract the largest audience possible.

When it comes to webinars for B2B marketers, data shows that maximum attendance is likely on Tuesdays, Wednesdays and Thursdays.

In terms of timing, a recent survey by GoToWebinar showed that 11 AM is the most engaging, with 2-3 PM being the second best timeslot.

5. Exceptional audio quality

In the case of communication, only 7% of the meaning is derived from the words we use, 38% from the vocal cords and the remaining 55% from nonverbal cues. Needless to say, when hosting a webinar presentation, the audio quality is irresistibly critical. Bad audio can cause an instant off and ruin every attempt you make to get your viewers to the webinar first. If you end up with a remote or cracking sound, this could be an unusual message that could be seriously affected.

Final thoughts

The webinar is an effective way to simultaneously allow you to distinguish your brand from your competitors and to build sustainable connections with your expectations and play a crucial role in their customer journey. As buyer preferences and video consumption statistics rise through the roof, marketers need to get creative and develop their webinar marketing strategies over time. As a basis for weaving your own creative marketing plan to become a great webinar host

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